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Redken Social Media Kit

August 23, 2021

CURRENT KITS

SHADES EQ BONDER INSIDE   COLOR GELS LACQUERS 10 MINUTE   SHAPE UP FOR FALL

Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!

HOW TO DOWNLOAD ASSETS

Step 1: Hold image down and click save

Save to Photos

Step 2: Copy recommended caption

How to Copy Text

Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!

SEQ BI

Color Gels Lacquers 10 Minute: Post 1

10 Reasons to love Redken’s NEW #ColorGels10:

1️⃣ 10-Minute processing time

2️⃣ Up to 100% gray coverage

3️⃣ Helps prevent over-processing

4️⃣ Liquid formula for fast application

5️⃣ No dedicated developer

6️⃣ 1:1 Shade match with Color Gels Lacquers

7️⃣ Up to 1 level of lift

8️⃣ Fast kinetic dyes

9️⃣ Lacquer-like shine

🔟 More clients, more money



CGL10: Post 2

Introducing 🆕 Color Gels Lacquers 10 Minute, express permanent color:

🧡 10-minute processing time

🧡 Up to 100% gray coverage

🧡 Smart Pause Technology helps prevent over-processing

#ColorGels10 Available starting 9/7 in select shades!



CGL10: Post 3

🚨New technology alert!🚨

Color Gels Lacquers 10 Minute is Redken’s newest liquid permanent color innovation! #ColorGels10 has a 10-minute processing time, perfect for quick touch ups and walk ins.

Don’t worry, Color Gels Lacquers is here to stay😉



CGL10: Post 4

Speed up your gray coverage⏰ Try 🆕 Color Gels Lacquers 10 Minute today!

“I love, love the results- amazing coverage that’s cool and natural”

[email protected] used NEW #ColorGels10 for a quick service to cover and add depth at the root between blonding appointments.



CGL10: Post 5

CGL5

It’s about time! Introducing 🆕 Color Gels Lacquers 10 Minute, express permanent color with a 10-minute processing time and up to 100% gray coverage.

For this look @JasmineChangStudio used NEW Color Gels Lacquers 10 Minute 5N Walnut✨

#ColorGels10 Available starting 9/7 in select shades!

CGL10: Post 6

CGL6

Leave your #ColorGels10 on a few minutes too long? No need to fear!

NEW Redken Color Gels Lacquers 10 Minute uses Smart Pause technology to help prevent overprocessing. Achieve virtually the same results between 10 and 15 minutes.

Have you tried #ColorGels10 yet?

CGL10: Post 7

You’ve never seen 10-minute coverage like this before ✅

With #ColorGels10 you can expect:

✅ Up to 100% coverage in 10 minutes

✅ Ultimate control with our proprietary Smart Pause Technology

✅ Shiny, saturated results

✅ Color that lasts as long as your Redken permanent color



SHADES EQ BONDER INSIDE: POST 1

Shades EQ 09V Platinum Ice Now With Bonder Insight

Let us re-introduce you to the holy grail shade of Shades EQ, 09V Platinum Ice NOW AVAILABLE with Bonder Inside! #ShadesEQBonderInside


SHADES EQ BONDER INSIDE: Post 2

Shades EQ Bonder Inside Bottles

For the first time: the acidic power of Shades EQ, now with bonder inside ✔ the Shades EQ you love with added strength.

Now #ShadesEQBonderInside is available in:

✨ 09N Café au Lait
✨ 010T Platinum
✨ 09V Platinum Ice
✨ 010GI Tahitian Sand
✨ 09P Opal Glow
✨ 09T Chrome



SHADES EQ BONDER INSIDE: Post 3

Tones & bonds, reduces alkalinity after lightening, helps strengthen weak hair

Why you need to add NEW #ShadesEQBonderInside to your Shades EQ lineup:

1️⃣ Formulated with Citric Acid & Taurine to help strengthen sensitized hair in 1 step

2️⃣ Helps reduce alkalinity after a lightening service

3️⃣ Lowers pH to help seal the cuticle of the hair

With these benefits and more, Bonder Inside will be your go-to for all your blonding needs✨



SHADES EQ BONDER INSIDE: Post 4

New Shades EQ Bonder Inside is Here to Stay

Have you met Shades EQ Gloss’s new best friend? Shades EQ Bonder Inside has the shine & condition that you love from Shades EQ with added strength. Don’t worry, the original Shades EQ Gloss is here to stay.

➡ Use Shades EQ Bonder Inside for clients with sensitized hair for added strength, condition, & shine

➡ Use Shades EQ Gloss for all clients looking for condition and shine



SHADES EQ BONDER INSIDE: Post 5

Shades EQ Bonder Inside vs Shades EQ Gloss

Wondering the difference between NEW #ShadesEQBonderInside & Shades EQ Gloss? NEW Shades EQ Bonder Inside helps to strengthen sensitized hair in 1 step.

Don’t worry! Shades EQ Gloss is here to stay💕



SHADES EQ BONDER INSIDE: Post 6

The Redken Power Trio

Experience 77% less breakage when using the Redken Power Trio*:

1️⃣ Flash Lift Bonder Inside

2️⃣ NEW Shades EQ Bonder Inside

3️⃣ Acidic Bonding Concentrate

NEW #ShadesEQBonderInside helps to strengthen sensitized hair in 1 step. Try today!

*vs Redken’s leading lightener without bonder



SHADES EQ BONDER INSIDE: Post 7

Shades EQ Bonder Inside Before & After

Welcome NEW #ShadesEQBonder Inside to the Redken family!

Shades EQ Bonder Inside is Redken’s first acidic, liquid demi-permanent toner with built-in bonder technology and helps strengthen sensitized hair in 1 step.

📸: @Adina_Pignatare created this look with #ShadesEQBonderInside 09T Chrome


SHAPE UP FOR FALL: POST 1

ABC1  ABC1B

Take the Shape Up Challenge with #AcidicBondingConcentrate this fall to experience the transformation yourself 💪✨. Add Acidic Bonding concentrate to your fall transformation. #ABCShapeUpForFall @denisesuzanne_

SHAPE UP FOR FALL: POST 2

ABC2   ABC2B

Nothing looks as good as healthy hair feels. Experience the transformation for yourself ❤️ ✨  ​​Be sure to add #AcidicBondingConcentrate to your fall regimen. #ABCShapeUpForFall

SHAPE UP FOR FALL: POST 3

ABC3   ABC3B

@Redken challenges you to join the ABC Shape Up Challenge 💪.  Get your hair back into shape this fall 🍁 Get your hair back to feeling healthy with #AcidicBondingConcentrate. Show your best transformations with #ABCShapeUpForFall
  

SHAPE UP FOR FALL: POST 4

ABC4

ABC4B  ABC4C

Experience a total hair transformation this fall. Join the #ABCShapeUpForFall challenge. Add Acidic Bonding Concentrate to your fall transformation for healthier and stronger hair ♥️ 💪 

💪 Ultimate Repair

💪 Intense Conditioning

💪 Color Fade Protection

✨ 56% Less Breakage, 82% Less Visible Split Ends, PH Balancing, For All Hair Types & Textures 


  

SHAPE UP FOR FALL: IG STORY OPTIONS

IG1 (2) ABC1 IG2

#ABCSHAPEUPFORFALL NOTHING LOOKS AS GOOD AS HEALTHY HAIR FEELS 💪 @denisesuzanne_

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