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Redken Social Media Kit

January 11, 2022

CURRENT KITS

SHADES EQ BONDER INSIDE   COLOR GELS LACQUERS 10 MINUTE   BLONDE RESPONSIBLY   

BLONDAGE MASKS   16.9 OZ   SHADES EQ LOOKBOOK SHADES EQ GREIGE

Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!

HOW TO DOWNLOAD ASSETS

Step 1: Hold image down and click save

Save to Photos

Step 2: Copy recommended caption

How to Copy Text

Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!

SEQ BI

Color Gels Lacquers 10 Minute: Post 1

10 Reasons to love Redken’s NEW #ColorGels10:

1️⃣ 10-Minute processing time

2️⃣ Up to 100% gray coverage

3️⃣ Helps prevent over-processing

4️⃣ Liquid formula for fast application

5️⃣ No dedicated developer

6️⃣ 1:1 Shade match with Color Gels Lacquers

7️⃣ Up to 1 level of lift

8️⃣ Fast kinetic dyes

9️⃣ Lacquer-like shine

🔟 More clients, more money



CGL10: Post 2

Introducing 🆕 Color Gels Lacquers 10 Minute, express permanent color:

🧡 10-minute processing time

🧡 Up to 100% gray coverage

🧡 Smart Pause Technology helps prevent over-processing

#ColorGels10 Available starting 9/7 in select shades!



CGL10: Post 3

🚨New technology alert!🚨

Color Gels Lacquers 10 Minute is Redken’s newest liquid permanent color innovation! #ColorGels10 has a 10-minute processing time, perfect for quick touch ups and walk ins.

Don’t worry, Color Gels Lacquers is here to stay😉



CGL10: Post 4

Speed up your gray coverage⏰ Try 🆕 Color Gels Lacquers 10 Minute today!

“I love, love the results- amazing coverage that’s cool and natural”

[email protected] used NEW #ColorGels10 for a quick service to cover and add depth at the root between blonding appointments.



CGL10: Post 5

CGL5

It’s about time! Introducing 🆕 Color Gels Lacquers 10 Minute, express permanent color with a 10-minute processing time and up to 100% gray coverage.

For this look @JasmineChangStudio used NEW Color Gels Lacquers 10 Minute 5N Walnut✨

#ColorGels10 Available starting 9/7 in select shades!

CGL10: Post 6

CGL6

Leave your #ColorGels10 on a few minutes too long? No need to fear!

NEW Redken Color Gels Lacquers 10 Minute uses Smart Pause technology to help prevent overprocessing. Achieve virtually the same results between 10 and 15 minutes.

Have you tried #ColorGels10 yet?

CGL10: Post 7

You’ve never seen 10-minute coverage like this before ✅

With #ColorGels10 you can expect:

✅ Up to 100% coverage in 10 minutes

✅ Ultimate control with our proprietary Smart Pause Technology

✅ Shiny, saturated results

✅ Color that lasts as long as your Redken permanent color



SHADES EQ BONDER INSIDE: POST 1

Shades EQ 09V Platinum Ice Now With Bonder Insight

Let us re-introduce you to the holy grail shade of Shades EQ, 09V Platinum Ice NOW AVAILABLE with Bonder Inside! #ShadesEQBonderInside


SHADES EQ BONDER INSIDE: Post 2

Shades EQ Bonder Inside Bottles

For the first time: the acidic power of Shades EQ, now with bonder inside ✔ the Shades EQ you love with added strength.

Now #ShadesEQBonderInside is available in:

✨ 09N Café au Lait
✨ 010T Platinum
✨ 09V Platinum Ice
✨ 010GI Tahitian Sand
✨ 09P Opal Glow
✨ 09T Chrome



SHADES EQ BONDER INSIDE: Post 3

Tones & bonds, reduces alkalinity after lightening, helps strengthen weak hair

Why you need to add NEW #ShadesEQBonderInside to your Shades EQ lineup:

1️⃣ Formulated with Citric Acid & Taurine to help strengthen sensitized hair in 1 step

2️⃣ Helps reduce alkalinity after a lightening service

3️⃣ Lowers pH to help seal the cuticle of the hair

With these benefits and more, Bonder Inside will be your go-to for all your blonding needs✨



SHADES EQ BONDER INSIDE: Post 4

New Shades EQ Bonder Inside is Here to Stay

Have you met Shades EQ Gloss’s new best friend? Shades EQ Bonder Inside has the shine & condition that you love from Shades EQ with added strength. Don’t worry, the original Shades EQ Gloss is here to stay.

➡ Use Shades EQ Bonder Inside for clients with sensitized hair for added strength, condition, & shine

➡ Use Shades EQ Gloss for all clients looking for condition and shine



SHADES EQ BONDER INSIDE: Post 5

Shades EQ Bonder Inside vs Shades EQ Gloss

Wondering the difference between NEW #ShadesEQBonderInside & Shades EQ Gloss? NEW Shades EQ Bonder Inside helps to strengthen sensitized hair in 1 step.

Don’t worry! Shades EQ Gloss is here to stay💕



SHADES EQ BONDER INSIDE: Post 6

The Redken Power Trio

Experience 77% less breakage when using the Redken Power Trio*:

1️⃣ Flash Lift Bonder Inside

2️⃣ NEW Shades EQ Bonder Inside

3️⃣ Acidic Bonding Concentrate

NEW #ShadesEQBonderInside helps to strengthen sensitized hair in 1 step. Try today!

*vs Redken’s leading lightener without bonder



SHADES EQ BONDER INSIDE: Post 7

Shades EQ Bonder Inside Before & After

Welcome NEW #ShadesEQBonder Inside to the Redken family!

Shades EQ Bonder Inside is Redken’s first acidic, liquid demi-permanent toner with built-in bonder technology and helps strengthen sensitized hair in 1 step.

📸: @Adina_Pignatare created this look with #ShadesEQBonderInside 09T Chrome


BLONDE RESPONSIBLY: POST 1

Redken Power Trio

Are you using the #RedkenPowerTrio to #BlondeResponsibly? Protect your client’s hair during each step of their lightening service. 

1️⃣ Lighten with a built-in bonder
2️⃣ Tone with an acidic, no-lift demi-permanent
3️⃣ Protect with acidic bonding haircare

This October, #FlashLiftBonderInside is BOGO at @SalonCentric!






BLONDE RESPONSIBLY: POST 2

JohnnyRamirez

Gorgeous! For this look @JohnnyRamirez used:

➡️ Lightener with a built-in bonder
➡️ Shades EQ Gloss Violet Gold 010VG Baby
➡️ Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-In Treatment 

#BlondeResponsibly with the #RedkenPowerTrio



BLONDE RESPONSIBLY: POST 3

BeeBlondor

We love to see stylists #BlondeResponsibly! ❤️

For this look @BeeBlondor used Flash Lift Bonder Inside and Shades EQ 010N and 09VG.

Use the #RedkenPowerTrio to protect your client’s hair during each step of their lightening service.

BLONDE RESPONSIBLY: POST 4

HannahJeanBeauty

Take the pledge to #BlondeResponsibly with the #RedkenPowerTrio:

1️⃣ Flash Lift Bonder Inside Family
2️⃣ Shades EQ Gloss
3️⃣ Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-In Treatment 

📸 @HannahJeanBeauty

Blondage Masks: Post 1

blondagepost1

Redken Color Extend Blondage Depositing Masks 

✅ Ultra Pigmented Formulas
✅ 5 Minute Transformation 
✅ Conditions & Adds Shine 

Customize your blonde with Honey Beige, Rose, and Icy temporary color depositing masks 

#RedkenColorExtendBlondageMask

Blondage Masks: Post 2

blondagepost2

🍯 HONEY BEIGE | Redken Color Extend Blondage Mask

Customize your blonde instantly to a beautiful golden honey beige blonde

✅ Temporarily enhances blonde hair with added shine for healthier looking hair 

#RedkenColorExtendBlondageMask

Blondage Masks: Post 3

blondagepost3

🧊 ICY BLONDE | Redken Color Extend Blondage Mask

Customize your blonde instantly to an ultra cool, icy blonde.

✅ Temporarily enhances blonde hair with added shine for healthier looking hair 

#RedkenColorExtendBlondageMask

Blondage Masks: Post 4

blondagepost4

🧊 ICY BLONDE| Redken Color Extend Blondage Mask

Customize your blonde in JUST 5 MINUTES!

⭐Add temporary icy, platinum tones to blonde hair and enhanced tint ⭐

#RedkenColorExtendBlondageMask

Blondage Masks: Post 5

blondagepost5

🌹 ROSE BLONDE | Redken Color Extend Blondage Mask

Customize your blonde in JUST 5 MINUTES!

⭐Add temporary soft pink, rose tones to blonde hair and enhanced tint ⭐

Blondage Masks: Post 6

blondagepost6

🧊 ICY BLONDE| Redken Color Extend Blondage Mask

Customize your blonde in JUST 5 MINUTES!

⭐Add temporary icy, platinum tones to blonde hair and enhanced tint ⭐

#RedkenColorExtendBlondageMask

16.9 OZ: Post 1

1

More is More with Redken 16.9 OZ ✨ Get 67% more #REDKENExtreme in the 16.9 oz Pro Exclusive Size than the 10.1 oz size!  

#HalfLiterRedken​ #MoreIsMoreRedken 


16.9 OZ: Post 2

2

Don’t miss out on:
✅ 30% MORE PROFIT 
✅ 22% LESS PRICE PER OZ
✅ 67% MORE PRODUCT 
✅ EARN $5 MORE PER BOTTLE 

With Redken’s 16.9 oz Pro Exclusive Size than the 10.1 oz size!  #HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 3

3

Now is the time to stock up on Redken products in the 16.9 oz Pro Exclusive Size for 67% more product than the 10.1 oz size, and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 4

4

More is More with Redken 16.9 OZ ✨ Get 67% more #REDKENExtreme in the 16.9 oz Pro Exclusive Size than the 10.1 oz size & Earn $5 More Per Bottle 💵 ! 

 #HalfLiterRedken​ #MoreIsMoreRedken 

16.9 OZ: Post 5

5

Now is the time to stock up on Redken products in the 16.9 oz Pro Exclusive Size for 67% more product than the 10.1 oz size, and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 6

6

More is More with Redken 16.9 OZ ✨ Get 67% more #REDKENFrizzDismiss in the 16.9 oz Pro Exclusive Size than the 10.1 oz size and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken 

16.9 OZ: Post 7

7

More is More with Redken 16.9 OZ ✨ Get 67% more #REDKENExtreme in the 16.9 oz Pro Exclusive Size than the 10.1 oz size and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken 

16.9 OZ: Post 8

8

More is More with Redken 16.9 OZ ✨ Get 67% more #REDKENExtremeLength in the 16.9 oz Pro Exclusive Size than the 10.1 oz size and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken 

16.9 OZ: Post 9

9

More is More with Redken 16.9 OZ ✨ Get 67% more #REDKENColorExtendMagnetics in the 16.9 oz Pro Exclusive Size than the 10.1 oz size and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken 

16.9 OZ: Post 10

10

More is More with Redken 16.9 OZ ✨ Get 67% more #REDKENExtremeBleachRecovery in the 16.9 oz Pro Exclusive Size than the 10.1 oz size and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken 


16.9 OZ: Post 11

11 2

Don’t miss out on:
✅ 30% MORE PROFIT 
✅ 22% LESS PRICE PER OZ
✅ 67% MORE PRODUCT 
✅ EARN $5 MORE PER BOTTLE 

With Redken’s 16.9 oz Pro Exclusive Size than the 10.1 oz size! 

 #HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 12

12 2

Don’t miss out on:
✅ 30% MORE PROFIT 
✅ 22% LESS PRICE PER OZ
✅ 67% MORE PRODUCT 
✅ EARN $5 MORE PER BOTTLE 

With Redken’s 16.9 oz Pro Exclusive Size than the 10.1 oz size!  

#HalfLiterRedken​ #MoreIsMoreRedken


16.9 OZ: Post 13

13 2

Don’t miss out on:
✅ 30% MORE PROFIT 
✅ 22% LESS PRICE PER OZ
✅ 67% MORE PRODUCT 
✅ EARN $5 MORE PER BOTTLE 

With Redken’s 16.9 oz Pro Exclusive Size than the 10.1 oz size!

  #HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 14

14

Now is the time to stock up on #REDKENColorExtendBlondage products in the 16.9 oz Pro Exclusive Size for 67% more product than the 10.1 oz size, and earn $5 More Per Bottle 💵 

#HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 15

15

Now is the time to stock up on #REDKENAllSoft products in the 16.9 oz Pro Exclusive Size for 67% more product than the 10.1 oz size, and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 16

16

Now is the time to stock up on #REDKENColorExtendMagnetics products in the 16.9 oz Pro Exclusive Size for 67% more product than the 10.1 oz size, and earn $5 More Per Bottle 💵

 #HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 17

17

Don’t miss out on:
✅ 30% MORE PROFIT 
✅ 22% LESS PRICE PER OZ
✅ 67% MORE PRODUCT 
✅ EARN $5 MORE PER BOTTLE 

With Redken’s 16.9 oz Pro Exclusive Size than the 10.1 oz size!  

#HalfLiterRedken​ #MoreIsMoreRedken

16.9 OZ: Post 18

18

Don’t miss out on:
✅ 30% MORE PROFIT 
✅ 22% LESS PRICE PER OZ
✅ 67% MORE PRODUCT 
✅ EARN $5 MORE PER BOTTLE 

With Redken’s 16.9 oz Pro Exclusive Size than the 10.1 oz size! 

 #HalfLiterRedken​ #MoreIsMoreRedken

Shades EQ Lookbook: Post 1

BeeBlondormoreformulas

***Shades EQ Bonder Inside has entered the chat***

@BeeBlondor used Shades EQ Bonder Inside 010N + 010GI + 010VV to create these beautiful lived-in, cool blonde curls.

The 2022 Shades EQ Lookbook, with more Cool Blonde inspo, is now available with 100+ formulas you’ll want to save✨ 

Shades EQ Lookbook: Post 2

Belrmzartistrymoreformulas

Looking for new Shades EQ formulas to inspire you this year? Cool Blonde, Natural Blonde, Dimensional Brunette, Magnetic Reds – we have it all!

The 2022 Shades EQ Lookbook is now available! Find 100+ formulas that you’ll want to screenshot at Redkenpro.com/ShadesEQLookbook.

📸 @bel_rmz_artistry

Shades EQ Lookbook: Post 3

DeniseSuzannemoreformulas

Obsessed with this creamy, natural blonde look by @DeniseSuzanne_ 😍

Find Shades EQ formulas for all your blonde clients (ft. Cool Blonde and Natural Blonde color palettes) with the 2022 Shades EQ Lookbook. Available for free at RedkenPro.com/ShadesEQLookbook 💕 

Shades EQ Lookbook: Post 4

HairByChrissyDaniellemoreformulas

This dreamy look was created by
@HairByChrissyDanielle with NEW Shades EQ Bonder Inside!

Check out the 2022 Shades EQ Lookbook for
💕 100+ Shades EQ formulas
💕 Navigate by color palettes ft. Cool Blonde, Natural Blonde, Dimensional Brunette and more!
💕 Hot tips from Redken Ambassadors
💕 Service ideas: discover endless possibilities with Shades EQ Gloss

RedkenPro.Com/ShadesEQLookbook

Shades EQ Lookbook: Post 5

MychaelaBeautymoreformulas

Obsessed with this refresh look by @MychaelaBeauty 🤩 Featured in the  Magnetic Reds palette of the 2022 Shades EQ Lookbook.

Get inspired to refresh your clients with Shades EQ formulas, available on RedkenPro.com/ShadesEQLookbook

Featured in the Shades EQ Lookbook?

Featured 1Featured 2Featured 3

Featured 4Featured 5Featured 6

Featured 7Featured 8Featured 9

Featured 10Featured 11Featured 12

SHADES EQ GREIGE: POST 1

NEW Shades EQ Greige

Introducing the Ash Gold family. ✨ 💛 Inspired by trending #greige blonde
💛 Acidic liquid demi-permanent toner with built-in bonder 
💛 Formulated with the perfect balance of cool ash & gold reflects
💛 #ShadesEQGreige is now available in 3 new Ash Gold shades

SHADES EQ GREIGE: POST 2

Shades EQ Greige_BeforeAfter

3 NEW Shades for Greige Blonde 🤩

High level blonde with a mix of ash and gold dyes for a soft, cool color with a creamy finish. 

07AG, 09AG, & 010AG #ShadesEQGreige is now available at SalonCentric💛


SHADES EQ GREIGE: POST 3

DanielMBeauty

Smoky meets beige for your dream Greige Blonde✨

Redken Ambassador @DanielMBeauty used NEW 010AG Misty Beige. 

NEW Shades EQ Ash Gold Family is available now at SalonCentric, be one of the first to try #ShadesEQGreige

SHADES EQ GREIGE: POST 4

RachelRedd

Now trending: #Greige Blonde

Redken Ambassador @Rachel_Redd used NEW Shades EQ Bonder Inside Ash Gold Family for a smoky meets beige reflect & lightened with Flash Lift Bonder Inside. 

Try the NEW Shades EQ Ash Gold family at SalonCentric today ✨ #ShadesEQGreige

SHADES EQ GREIGE: POST 5

Shades EQ Greige

BRAND NEW shade family! 🤩💛✨☀️

The NEW Shades EQ Bonder Inside Ash Gold Family provides the perfect balance of cool ash & warm gold reflects for a luminous beige base. 

#ShadesEQGreige provides premixed without the guesswork and pairs nicely with Flash Lift Bonder Inside. Available at SalonCentric today!


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