From adding shine to color correcting and adding dimension, there countless ways to use our beloved Redken Shades EQ hair gloss and the brand new Shades EQ Bonder Inside. To highlight the endless possibilities, we created the new Shades EQ Digital Lookbook. The 2022 Lookbook features over 100 formulas and color transformations from Redken Artists, Ambassadors, and stylists like you, as well as tips to get the most out of the iconic pink bottle, and all the must-have services to add to your salon menus (including the new Bonded Gloss Service!).
Each service is broken down by our favorite Shades EQ color palettes: Magnetic Reds, Dimensional Brunette, Natural Blonde and Cool Blonde. Read on for some of the featured results across a variety of hair types and textures.
Click here to view the full Shades EQ Lookbook, complete with all formulas and services for the featured looks below. Continue to bottom to download full PDF.
From vibrant copper to deep burgundy, the Magnetic Reds palette features a range of red hues on pre-lightened hair, darker hair, and a variety of textures to help you find the perfect shade of red for every client.
photo credit: @mariannehairstylist, @daphnejdiaz, @brivincent_beautyartistry
Learn how to add depth and achieve Dimensional Brunette looks from warm chocolates to cool ash brown tones with our top formulas and tips.
photo credit: @themaneartistry, @hairbyydani, @beautybybrittw
Neutralize unwanted tones and blend your way to a warm, natural blonde color with zero brass with formulas from our Natural Blonde palette.
photo credit: @jesseniaspallet, @hairbychrissydanielle, @christinechavezhair
Perfect your platinum, icy blondes with our favorite formulas and services to keep your client's Cool Blonde toned and healthy.
photo credit: @ash.blondes, @beeblondor, @denisesuzanne_
DESKTOP USERS: Click button below to download the full Shades EQ Lookbook on The Redken Asset Library. Be sure to create a Redkenpro.com login to access.
Looking for Redken Swatchbooks? There are a few ways to order:
1. REDEEM ON LEVEL LOYALTY: Visit levelloyaltyrewards.com to redeem points for your desired Redken Color Swatchbook.
2. PURCHASE A SWATCHBOOK ($50): Purchase on SalonCentric.com, order from a sales consultant, or place a special order from your local store
3. PURCHASE A REDKEN NEW USER KIT: For customers new to the Redken Color range, purchase a new user kit from SalonCentric and receive a coupon to redeem a Swatchbook of your choice on Level Loyalty. Welcome email with coupon arrives post-purchase.
For our Digital Swatchbook, download Redken Style Station App to compare swatches on your phones and tablets.
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