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The Biggest Innovation In Shades EQ Is Here

April 23, 2021

Introducing Shades EQ Bonder Inside

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From the Shades EQ you know and love, introducing Redken’s newest hair color innovation: Shades EQ Bonder Inside, the all in one toner + bonder that helps to strengthen sensitized hair in one step.

Did you know: after each lightening or highlighting service, there is residual alkalinity left behind on the hair? This causes hair damage and weakened disulfide bonds for up to 14 days after the lightening service.

That’s where the Shades EQ Bonder Inside formula comes in to help strengthen sensitized hair in one step. The formula features a built in bonder along with Citric Acid and Taurine to help strengthen the hair’s bonds, while reducing damage and alkalinity following lightening services. The formula also evens porosity and pH levels to ensure optimal color results, shine and condition. It provides the Shades EQ Gloss results you know and love with added strength! With Shades EQ Bonder Inside, you can ensure 77% less hair breakage when used along with Flash Lift Bonder Inside and Acidic Bonding Concentrate.

WHEN SHOULD I USE SHADES EQ BONDER INSIDE?

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BLONDE OBSESSED CLIENTS WITH VERY SENSITIZED HAIR

For those clients who love to go blonder and lift higher and lighter at every salon visit, Shades EQ Bonder Inside is the perfect choice to ensure strong, protected hair after every lightening and highlighting service. These clients will often have extremely sensitized hair and Shades EQ Bonder Inside can help to reinforce and strengthen the hair.


SEASONAL HAIRCOLOR CHAMELEONS

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Do you have guests that often try new light and dark hair color frequently depending on the season? Use Shades EQ Bonder Inside with these clients to help reinforce and strengthen the hair.



CURLISTAS

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For clients of all hair types and textures who are concerned about damage, Shades EQ Bonder Inside provides that extra dose of care and strength.



GRAY COVERAGE GUESTS IN NEED OF ADDED STRENGTH AND SHINE

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Use Shades EQ Bonder Inside to provide gray coverage guests with an added dose of strength and shine during a root touch up service.


SHADES EQ GLOSS VS SHADES EQ BONDER INSIDE: WHAT’S THE DIFFERENCE?

Don't worry Redken Shades EQ Gloss is here to stay! Read on to learn more about the difference between Shades EQ Gloss and Shades EQ Bonder Inside, as well as when to use each with your guests!

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