When it comes to creating and maintaining healthy, beautiful haircolor in the salon, product is not an option, it’s a necessity! Guests who regularly heat style their hair, be it through blow-drying or flat ironing, can be at major risk of color fade if they don’t have the right product regimen.
Thankfully, Redken has introduced Extreme Play Safe, a game-changing 3-in-1 heat protective leave in treatment that protects hair from heat up to 450 degrees while actually preventing against damage and color fade.
Don’t let your clients fade their salon-fresh hair color with heat styling! Click to watch the video below and see firsthand how Extreme Play Safe can protect your guest’s hair and keep their haircolor vibrant.
Receive news on our latest launches and events, and 10% OFF one ticket to any Redken exchange live virtual hands-on class!
Yes, I want to receive promotional emails from Redken and other L'Oréal brands. By clicking Submit, I confirm I am a US resident, 16+, agree to Redken’s Terms of use. I have read and acknowledge Redken’s Privacy Policy and Notice of Financial Incentives. I understand I may unsubscribe from promotional emails at any time.
Back to top