How To Blonde Responsibly

When it comes to the most-requested looks in your salon, chances are blonde is top of mind. From subtle highlights to bold platinum, guests are looking to go lighter and brighter.

And while more and more of your guests may be requesting shades of blonde, it’s important to take them to these new levels safely while preserving the health and integrity of their hair. Thankfully, Redken has a rock star trifecta of products to help you blonde responsibly with every guest.

When taking guests to lighter shades, it’s essential to use products that will strengthen the hair fiber and keep the hair in optimal condition while lightening. Redken’s Flash Lift Bonder Inside features a built-in bonding additive to protect the bonds of the hair and reduce breakage- a must-have with blonde guests.   

Redken’s Shades EQ Gloss is known as “the hair color that thinks it’s a conditioner”. Providing the ultimate finishing touch to every hair color service, Shades EQ's acidic, no-lift formula guarantees high shine results with every guest. Whether your client is looking to try highlights for the first time or commit to an all-over blonde look, Shades EQ will allow you to create her perfect tone.

Keeping blonde color-treated hair beautiful and healthy doesn’t stop in the salon chair. Take home product and at-home haircare is just as crucial. Redken’s Color Extend Blondage is a purple pigmented shampoo and conditioner that helps to fight the brassy and yellow undertones that may appear in blonde hair in the weeks following a lightening service. This system a must-have for keeping blonde hair color cool and bright.