Redken's Blonde Responsibly Kit: Introducing the Power Trio

When it comes to the most-requested looks in your salon, blonde likely tops the list. From subtle highlights to bold platinum transformations, guests are looking to go lighter and brighter. While more and more clients are requesting blonde looks, it's important to take your client to their request level safely while preserving the health and integrity of their hair.

To make this process seamless, Redken created the Blonde Responsibly Kit--an all-in-one kit featuring a trifecta of products to help you blonde responsibly on all hair types and textures. The kit features the Redken Power Trio--Flash Lift Bonder Inside, Shades EQ Gloss, and hair-repair must have Acidic Bonding Concentrate. Learn how each of these products allows you to protect, strengthen and nourish your clients hair while achieving their desired level of blonde. Find more tips on Blonding Responsibly and learn how to best utilize the Redken Power Trio to ensure every client leaves your salon with healthy and strong hair, no matter their hair type.

When taking guests to lighter shades, it’s essential to use products that will strengthen the hair fiber and keep the hair in optimal condition while lightening. Redken’s Flash Lift Bonder Inside features a built-in bonding additive to protect the bonds of the hair and reduce breakage - a must-have with blonde guests.   

Redken’s Shades EQ Bonder Inside is more than "the hair color that thinks it’s a conditioner”. This all in one toner and bonder strengthens sensitized hair on one step. On top of the built in bonder, the formula evens porosity and pH levels to ensure optimal color results, shine and condition. Whether your client is looking to try highlights for the first time or is committing to an blonde transformation, Shades EQ Bonder Inside allows you to create a perfect tone while strengthening and nourishing hair.

After any lightening service, it's crucial to nourish and strengthen hair. Redken Acidic Bonding Concentrate is a three-step system comprised of Shampoo, Conditioner and a Leave In Treatment that provides ultimate hair repair, intense moisture, and color protection. Send your blonde clients home with this regime to ensure 11x smoother hair.

Keeping blonde color-treated hair beautiful and healthy doesn’t stop in the salon chair. Outside of the traditional Redken Power Trio, Redken’s Color Extend Blondage is the perfect take home product to keep your client's new blonde hair cool and bright. This purple pigmented shampoo and conditioner helps fight the brassy and yellow undertones that may appear in blonde hair the weeks following a lightening service.