In the summer months, there are many factors that can threaten to fade your client’s hair color. From sun, to salt water and chlorine, these summertime elements can put major stress on the hair and in many cases cause hair color to lose its shine and vibrancy.
At this time of the year, it’s more important than ever to make sure you’re recommending the best haircare regimen to your hair color clients. Read on to discover the best Redken haircare systems for maintaining bright, beautiful hair color and fighting that summertime fade!
“The RCT technology of Color Extend Magnetics targets the root, core and tip of each hair strand. With Soy Protein, Arginine and Sepicap, the hair receives protein to add structure, as well as conditioning and restoration,” explains Redken Artist Jaclyn Harwood, “This system works to strengthen the hair and lock in color.”
Redken Color Extend Blondage
When it comes to blonde clients, summertime stressors such as sun and chlorine can cause blonde hair color to become brassy, with unwanted yellow and orange tones showing through. Redken’s Color Extend Blondage is a color-depositing purple shampoo system that works to banish brass while keeping blonde haircolor cool and bright.
“Redken’s Color Extend Blondage system tones, brightens and strengthens blonde hair,” explains Harwood, “The system’s pure violet pigments counteract yellow undertones leaving the hair brighter, while Redken’s Triple Acid Protein Complex strengthens the hair. Summertime sunshine and outdoor activities can contribute to loss of moisture in the hair’s proteins, leaving the hair brassy and adding unwanted warm. Redken’s Color Extend Blondage neutralizes these unwanted tones to ensure blonde hair color stays bright and strong.
Redken Color Extend Graydiant
For gray and silver clients, summertime can also cause color to fade and yellow. Redken’s Color Extend Graydiant is the best choice for these clients as it helps to tone and strengthen silver hair.
“Redken’s Color extend Graydiant is color depositing haircare system which makes it the perfect choice for gray and silver guests,” explains Harwood, “With custom direct dyes and strengthening benefits, hair is left strong with a beautiful silver tone.”