Redken's New Styling Renovation: Style Confidently | Redkenpro
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INTRODUCING THE NEW REDKEN STYLING

BY THE REDKEN TEAM September 20, 2022
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Redken’s best-selling Styling collection is getting a major upgrade. Based on feedback from our family of professional stylists and educators, we've taken an inside out approach to revamping Redken Styling. From modernized names and bold new designs to sustainable, post-consumer recycled (PCR) packaging, our new streamlined portfolio will empower you to Style Confidently on all clients. Featuring the same pro-backed formulas you know and love, it's time to meet the new Redken Styling.

Some of your favorite stylers are already available, but stay tuned for the rest of the new packaging rolling out over the coming months!

MEET THE NEW REDKEN STYLING

STYLE CONFIDENTLY

This renovation was made with a key goal in mind: to help you and your clients Style Confidently. To achieve this, Redken is expanding our digital experience to include strong product education and advice from our professional community of experts. From educational how-to videos to in-store shelf education and "Get the Look" cards, Redken aims to empower and engage everyone to style with confidence.

ALL NEW PACKAGING

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Our renovation features more than just a bold, new design and sustainable packaging. While we prioritized sustainability across production and packaging, our new packaging also simplifies Redken Styling for you and your clients.

To make our product line consumer-friendly, every styler has been given a new and intuitive descriptive name with product benefits clearly listed on the packaging. Each styling range has also been grouped by color, making it easy to navigate the entire collection. With just a glance, see which products fall under our hairspray or texture collections.

This consumer-friendly refresh is for you too! With retail friendly names and packaging, boost your revenue retail with Redken Styling. From elevated merchandising to intuitive product names, selling stylers to your clients has never been so easy.

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ALL NEW NAMES

EXISTING PRODUCT NAME  NEW PRODUCT NAME
TRIPLE TAKE 32
MAX HOLD HAIRSPRAY 
TRIPLE PURE 32 MAX HOLD HAIRSPRAY NEUTRAL FRAGRANCE
CONTROL ADDICT 28 CONTROL HAIRSPRAY
QUICK TEASE 15 ROOT TEASE
FASHION WORK 12 BRUSHABLE HAIRSPRAY
WAX BLAST 10 SPRAY WAX
FULL FRAM 07 FULL VOLUME MOUSSE
GUTS 10 ROOT LIFTER
REWIND 06 PLIABLE PASTE
ROUGH PASTE 12 TEXTURE PASTE
HARDWEAR 16 MAX SCULPTING GEL
TRIPLE DRY 15 DRY TEXTURE
IRON SHAPE 11 THERMAL SPRAY - LOW HOLD
HOT SETS 22 THERMAL SPRAY - HIGH HOLD

GET TO KNOW OUR STYLING RANGES

Redken Styling products are now organized clearly by styler category: Hairsprays, Texture, Volume, Thermal Sprays, Dry Shampoo, Blow Dry, Shine. Take a look at each line below.

Redken Styling products are now organized clearly by styler category: HairspraysTextureVolumeThermal SprayDry ShampooBlow DryShine.
Redken Styling products are now organized clearly by styler category: HairspraysTextureVolumeThermal SprayDry ShampooBlow DryShine.

hairsprays renotexture renovolume renothermal spray renoshine dry shampoo reno


Redken Styling products are now organized clearly by styler category: HairspraysTextureVolumeThermal SprayDry ShampooBlow DryShine.
Redken Styling products are now organized clearly by styler category: HairspraysTextureVolumeThermal SprayDry ShampooBlow DryShine.

FIND YOUR NEW FAVORITE STYLER

Not seeing one of your go-to stylers? Our portfolio has been streamlined based on feedback and advice from professionals like you, so rest assured--we've got you covered! See our recommendations for any styling discontinuations.

DISCONTINUATIONS reno

Redken Styling products are now organized clearly by styler category: HairspraysTextureVolumeThermal SprayDry ShampooBlow DryShine.
Redken Styling products are now organized clearly by styler category: HairspraysTextureVolumeThermal SprayDry ShampooBlow DryShine.

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