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Introducing The New Shades EQ Bonder Inside Ash Gold Family

BY THE REDKEN TEAM February 10, 2022
Tags : haircolor

Discover The New Shades EQ Bonder Inside Ash Gold Family

HERO

Create the perfect Greige Blonde with The NEW Shades EQ Bonder Inside Ash Gold shade family! Featuring 3 new beautiful shades, the Ash Gold family provides the perfect balance of cool ash and warm gold reflects for a smoky, beige finish. 

Exclusive to Shades EQ Bonder Inside, the new Ash Gold shades are an all-in-one toner and bonder provides added strength to your client's sensitized hair with no compromise to color results. 

Discover the Digital Tech Guide Here.

SHOP THE NEW SHADES AT SALONCENTRIC NOW!

NOW TRENDING: GREIGE BLONDE

Meet your new favorite multi-dimensional neutral and go-to blonde staple, Greige. Greige hair color has a natural, balanced base with a luminous beige finish. Plus, with a perfect balance of cool ash and warm gold reflects, this wearable blonde is perfect for both cool and warm skin tones across all hair types and textures. See the smoky meets beige reflect of our new Ash Gold shades in action below.

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MEET THE 3 NEW SHADES

SEQBI 3 new shades

The new Shades EQ Bonder Inside Ash Gold family features three beautiful shades to create your client's dream greige blonde. Introducing Misty Beige (010AG), Glossy Greige (09AG), and Smokey Beige (07AG).

Exclusive to Shades EQ Bonder Inside, these shades are formulated with Citric Acid and Taurine to help protect and strengthen sensitized hair while toning. Get the same shine and condition you know and love from Shades EQ with added strength.

BREAKDOWN OF THE BOTTLE

Ash Gold Family Bottle Background

The results are in! We tapped a few of our Redken Artists and Ambassadors for feedback on the new Ash Gold Family. See some of their results in action and read what they had to say about the latest shades:

DANIEL MORA

"The new 010AG Misty Beige Shades EQ Bonder Inside is the perfect balance between cool and warm. Perfect for the clients that are unsure of which side to choose. Now they can have the best of both! Plus, Bonder Inside maintains the integrity of the hair on top of the beautiful tone." - Daniel Mora

Before 2 dm FLBI 20 vol _All over gross _ 010Ag_ Root shadow_ 09n 2
FORMULA: Flash Lift Bonder Inside + 20 Volume Developer, Shades EQ Bonder Inside 10AG, Shades EQ Gloss 09N for Root Shadow.

BARRI GIBSON

“In short, the Ash Gold formula with Bonder Inside is perfection! It’s ideal for clients with warmer undertones who wish to achieve a cooler blonde that complements their skin as opposed to washing them out. My client's hair was not only toned beautifully but her hair was shiny and strong following her lightening service." - Barri Gibson

Barri before.png Barri after.png
FORMULA: LIGHTENER: Flash Lift Bonder Inside + 20 Volume Developer, ROOTS: Shades EQ Bonder Inside 09AG, GLOBAL TONING: Shades EQ Bonder Inside 010AG.

RACHEL REDD

"I love the new Shades EQ Ash Gold Series because you can create a cool ash tone without muting the vibrancy in the highlight like other ash tones."- Rachel Redd

BeforeRR After see formula in comments  
FORMULA 1: HIGHLIGHTS: 3 oz. Flash Lift Bonder Inside + 3 oz. 20 volume developer, BASE: 2 oz. Color Gels Lacquers 06NA + 1 oz. 07AB + 7.5 oz. 10 volume developer, GLOSS: 2 oz. of 07AG + 2 oz. Shades EQ Bonder Inside 09AG + 4 oz. Gloss to Gel Processing Solution

CASSANDRA MCGLAUGHLIN

“I love the new Ash Gold shades, it’s the perfect balance of neutral with a cool edge! It’s great for color melting, and for creating an ashy blonde while maintaining brightness!” - Cassandra McGlaughlin

Cassandra - Before 2 Cassandra After 3
FORMULA: Pre-lighten zone 1 and 2 with Color Gels Lacquers 8NA, Clear and 20 volume developer. Shampoo and blow dry. Highlight with Flash Lift and 20 volume developer. Shampoo and blow dry. Tone with Shades EQ Bonder Inside 09N and 09AG 1:2 ratio at the root, 010AG and clear 2:1 ratio for mids and ends.

PHILIP FORESTO

“The ASH GOLD series is THE PERFECT SHADE! It has a great balance between warm and cool. The gold brings warm and light to the tone while the ash minimizes and controls unwanted warm tones. This family of shades is versatile and suitable for all blondes.” - Philip Foresto

Before Philip Foresto Toner Formula 010AG shades  Root shadow 06NB  06N equal parts
FORMULA: Shades EQ Bonder Inside 010AG, Root Shadow Equal Parts Shades EQ Gloss 06NB + 06N.

THE COMPLETE SHADES EQ BONDER INSIDE SHADE CHART

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Why Shades EQ Bonder Inside?

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Meet Redken's latest edition to the Shades EQ Family: Shades EQ Bonder Inside. With the same gloss results you know and love, this all in one toner and bonder helps strengthen sensitized hair while toning. Formulated with Citric Acid and Taurine, this toner reduces damage and alkalinity left behind from your lightening service, strengthening disulfide bonds as a result. 

Thanks to the added strength, Shades EQ Bonder Inside is perfect for your clients looking to lift higher and brighter. From blonding clients to those who frequently color their hair, the Bonder Inside family protects and strengthens all hair types and textures while enhancing color, shine and condition. 

With Shades EQ Bonder Inside, you can ensure 77% less hair breakage when used with Flash Lift Bonder Inside and Acidic Bonding Concentrate. Learn more about Shades EQ Bonder Inside here.

DOWNLOAD THE SHADES EQ BONDER INSIDE DIGITAL TECH GUIDE

Learn how to formulate a beautiful tone for your guests using Shades EQ Bonder Inside Ash Gold Family. Click the button below to download the full Shades EQ Bonder Inside Tech Guide and Shade Chart on The Redken Asset Library. 

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Tags : haircolor

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