100% dimensional coverage for a natural look and softened regrowth
27 “pre-mixed" shades to cover and tone in one step
Designed to work with Shades EQ and Redken lighteners
Meet Sara: Opera singer on stage and under the lights
Gray since her teens, Sara tours as an opera singer, always somewhere new. Sara needs shiny, rich coverage that complements her elegant style and can stand up to the bright stage lights.
Meet Farida - Career Mama Doing It All
As a high-powered executive and mom of four, Farida’s life never stops. Her grays come in as fast and furious as her non-stop calendar, and she needs reliable, low maintenance coverage that fits into her schedule.
Meet Laurie - Bi-Coastal Boss Babe
Laurie’s gray is coarse and persistent, and covering it is a chore – hours at the salon and her husband doesn’t even notice! At work, Laurie is always on the move, overseeing teams in NY and CA, so she needs soft coverage for longevity plus a little inspiration to take the monotony out of salon visits.
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