Introducing The Shades EQ Level 10 Shades For High Level Blondes

If you’ve been searching for the miracle product to revolutionize your blonde haircolor business- the wait is over! Redken is excited to introduce NEW Level 10 Shades from Shades EQ, America’s #1 demi-permanent haircolor. Get ready to experience the new Level 10s, coming in August 2019.

TRUE TO TONE RESULTS, NO GUESS WORK
The SEQ Level 10 shades provide true-to-tone results at a level 10 without the need to dilute an existing 09 level shade, or worry that your end result might appear deeper than originally desired.

HIGH LEVEL BLONDE TONING
Use the new Level 10 shades to create the perfect tone on high level blonde guests. 010N is best for neutral, creamy blonde toning while 010VV is best for cool, icy blonde toning with violet reflect.

CREATIVE TONING
Use the level 10 shades alone for full reflect strength or mix with other Shades EQ Gloss shades for the ultimate custom toning palette.

Lori Zabel, Redken Artist

“I have to say the 010N is amazing! The Shades EQ Level 10 shades are the perfect shade for a more polished finish and beautiful end result that’s ideal on your level 9 + 10 Blondes!”

Sean Godard, Redken Artist

“I love using the new SEQ Level 10 shades! With Shades EQ Level 10s, we're able to optimize the hair's condition and shine without worrying that the tone will be too dark."

Elizabeth Faye, Redken Brand Ambassador

"We finally have what we've been waiting for! You no longer have to use clear to dilute- you can have the perfect neutral, icy, and beautiful level 10!"

Rebecca Taylor, Redken Creative Colorist

"10VV is my favorite Shades EQ shade ever! With 10VV, you now have the control of a sheer, soft shade and it's perfect for balancing your looks. It's another great tool in your Shades EQ arsenal!"

PLATINUM PERFECTION FORMULA

STARTING LEVEL

Lightened level 10 with pale yellow undertones

GLAZE FORMULA:

• ½ oz. (15 ml) Shades EQ Gloss 010VV Lavender Ice
• 1½ oz. (45 ml) Shades EQ Gloss 000 Crystal Clear
• 2 oz. (60 ml) Shades EQ Processing Solution

CREAMY BLONDE FORMULA

HIGHLIGHT FORMULA 1:

• 15 g. Flash Lift Bonder Inside
• 1 oz. (30 ml) 20 Volume Pro-oxide Cream Developer

HIGHLIGHT FORMULA 2:

• 15 g. Flash Lift Bonder Inside
• 1 oz. (30 ml) 30 Volume Pro-oxide Cream Developer

BALAYAGE FORMULA:

• 30 g. Flash Lift Bonder Inside
• 1 oz. (30 ml) 30 Volume Pro-oxide Cream Developer

GLAZE FORMULA:
• 2 oz. (60 ml) Shades EQ Gloss 010N Delicate Natural
• 2 oz. (60 ml) Shades EQ Processing Solution