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Discover The NEW Violet Rose Shades

October 07, 2019

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From rose gold shades to dreamy pastel hues, it’s no secret that subtle fashion hair colors are trending this season. If your guests are looking to add a sophisticated touch of color to their look, without the commitment of a bold fashion shade, Redken has got you covered with the NEW Violet Rose shades from Shades EQ and Color Gels Lacquers.

Launching November 2019, for the first time ever Redken as introduced a three-letter shade name into both the Color Gels Lacquers and Shades EQ Gloss families to represent the newest innovative reflect, VRo (Violet Rose)!

The shades are powered by Redken’s star Violet shade family from Shades EQ Gloss. Now with Color Gels Lacquers and Shades EQ Gloss Violet Rose (VRo), you have the perfect liquid color pair to create one-step cool rose reflect on any base from subtle, to high impact.

With this innovative shade extension, you have the freedom to create wearable rose tone shades on all bases with minimal pre-lightening! On darker bases, Violet Rose shades are best for rich mauve tones with iridescent, violet reflect. On lighter bases, Violet Rose shades are best for bright rose tones with violet reflect.

Learn All About The New VROs

What Is The Technology Of The New VRO Shades?

The new Violet Rose shades are calibrated by level to account for natural undertones. This allows for deposit to be true-to-tone for optimal reflect visibility. All shades contain no background + violet/rose reflect.

Can I Refresh With The New Violet Rose Shades?

Yes. Shades EQ Gloss Violet Rose shades can be used to refresh previously colored strands and are also the perfect 1 to 1 match to Color Gels Lacquers Violet Rose shades.

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How Do I Mix The New Violet Rose Shades?

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The new Violet Rose shades are mixed following the same mixing and processing directions as the existing Shades EQ Gloss palette. Mix in a 1:1 ratio using Shades EQ Gloss Processing Solution or Processing Solution for Precision Application. Always mix in equal parts and use immediately.

What Is The Processing Time For The New Shades EQ Gloss Violet Rose Shades?

The processing time for the Violet Rose shades is the same as for the existing Shades EQ Gloss palette. Standard processing time is 20 minutes at room temperature.

How Are The Color Gels Lacquers Violet Rose Shades Mixed and What Is The Recommended Processing Time?

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The Violet Rose shades follow the same mixing and processing guidelines as other Color Gels Lacquers shades. Always mix in a 1:1 ratio with Redken Pro-oxide Cream Developer and follow the timing guidelines below:

• 10 vol. = 20 minutes
• 20 vol. = 30 minutes
• 30 vol. = 40 minutes
• 40 vol. = 45 minutes

Can The New Violet Rose Shades Be Mixed With Other Color Gels Lacquers Shades?

The Violet Rose shades are intermixable with all Color Gels Lacquers shades with the exception of any shades containing Carmin’R and R5 dyes. Mixing the Violet Rose shades with Color Gels Lacquers shades containing Carmin’R and R5 dyes is not recommended and can lead to unpredictable results.

Can The New Color Gels Lacquers Violet Rose Shades Be Used For Gray Coverage?

The Violet Rose shades will not provide gray coverage as standalone shades as they contain no background. However, they can be intermixed with any of the Color Gels Lacquers superior gray coverage families when coverage is desired.

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