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Boost Your Business With Redken Haircare

BY THE REDKEN TEAM January 24, 2022
Redken Reno HERO

Redken haircare has a brand new look and feel. Made with the same formulas you know and love, our latest renovation features sustainable, modernized packaging and a new salon exclusive size to help you boost your revenue and business. Read on to learn how you can earn more with Redken haircare and shop the pro exclusive sizes now at Salon Centric.

SALON EXCLUSIVE 16.9 OZ SIZING

PRO Exclusive Size


Made specifically with professionals in mind, introducing the NEW Professional Exclusive 16.9 oz. size across all Redken Haircare systems. Available only for salons and stylists, this new sizing was created in an effort to support the stylist community by giving salons a competitive retailing edge across the country. From saving money on your own salon inventory to offering savings to your clients, here's how the new size can boost your revenue:


22% LESS PRICE PER OZ, 67% MORE PRODUCT
This 16.9 oz. exclusive professional size offers stylists better value with up to 22% less of a price per ounce. With 67% more product in each bottle, this new size also provides salons with a tremendous revenue and business building opportunity. Stylists can now earn an additional 30% more profit by retailing this exclusive 16.9 oz. haircare size to clients. 



VALUE PROPOSITON
We all know that selling is anchored in a products value proposition. There’s no way around it. In your world, think of your clients. The savings for clients when moving to the 16.9oz is .21cents per ounce.

10.1oz MSRP $20.00 = $1.98 per ounce
16.9oz MSRP $30.00 = $1.77 per ounce
Savings of .21 cents per ounce savings

Conservatively, the 16.9oz can do 50 Shampoos and the 10.1oz can do 30 Shampoos. The 16.9oz is timed perfectly for the client who books every 6-8 weeks to repurchase at the time of their visit. Plus, in 6-8 weeks the customer purchases half the amount of product during the year, saving money and reducing the amount of bottles used. 

The additional profit on each bottle of 16.9oz vs 10.1oz Core is up to $5.00. This is a clear win: more revenue, less inventory.

Redken 2020 Brand Window Posters

NEW MODERN PACKAGING

Redken 2020 Brand Easel Recyclability

The Redken Haircare now features a new sustainable bottle design.

SUSTAINABLE PACKAGING
The modernized look and feel of Redken haircare features new sustainable packaging. All haircare bottles are made with at least 93% recycled plastic to help salons and suites meet sustainability goals. The packaging is also Cradle to Cradle Certified, one of the most recognized standards for products that are safe and responsibly produced. 

ALL HAIRCARE BOTTLES NOW FEATURE BRAILLE

In an effort to make Redken haircare accessible to all consumers, we have partnered with The Braille Institute to add Braille to all shampoo and conditioner packaging.

NEW LOOK, SAME POWERFUL FORMULAS
While our reinvented look features a modern new bottle design, what hasn’t changed is the same powerful formulas to address every client hair concern and need. With formulas based on protein, moisture, and acidic pH for healthy hair, the Redken haircare range provides everything you need to prescribe the best solution for your guests. 

SEE THE TRANSFORMATION

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