There’s nothing quite as joy-inducing as watching a client fall in love with the new hair style you’ve given them. You can just tell they feel like their best self when they’re basking in the glory of their new cut or color, and to top it all off, a perfect blowout. So why not send them home with a product that will help them maintain that feeling long after they leave your chair? Enter: Redken Deep Clean Dry Shampoo.
“Dry shampoo is a necessary thing for us to retail to our guests,” says Redken Artist Ashley Lemaster. “I think that for stylists, they should understand that Deep Clean Dry Shampoo is just as much of a necessity as the leave-in conditioner and haircare regimen we send them home with."
WHY DEEP CLEAN DRY SHAMPOO IS A GREAT SOLUTION FOR GUESTS
Because dry shampoo will help guests limit their weekly washes, not only will dry shampoo help them extend the life of the glorious blowout you’ve given them, but it will also help to keep their hair healthy and their color looking fresh until their next salon visit. “Now, more than ever, clients may not be able to come to the salon as often, so they need a product that will extend the life of their hair color. So all of these needs that they’re expressing give the stylist the opportunity to say, ‘I have a product solution for that.’”
Redken Deep Clean Dry Shampoo was formulated to refresh hair up to four days after it’s been washed, and will leave hair shiny and refreshed. “It's going to make your client’s hair truly feel clean and refreshed,” says Lemaster. “It's not going to leave any sticky or hard residue like other dry shampoos and the fragrance is so minimal it really does just feel and smell like you just got out of the shower. The whole idea behind dry shampoo is that we don't want to shampoo our hair, but we still want to feel clean, and I think that that's exactly what Deep Clean gives us.”
HOW DEEP CLEAN DRY SHAMPOO CAN HELP YOU BEHIND THE CHAIR:
Aside from the wonders Deep Clean is able to work in your client’s bathrooms (and gym locker rooms, and cars), the product is also a great tool to keep at your station as a way to add grit and control to the styles you’re creating. “If I use it as a professional, it’s a great tool to add grip when upstyling,” says Lemaster. “Or, if I cut a fringe or a bang into someone’s hair and they have a cowlick, I spray it in their wet hair, and then really utilize that Deep Clean strength while I’m blow drying to control the hair.”
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