Blonde Responsibly: How To Protect Your Client's Hair During Lightening Services

Whether your client is looking for a complete blonde transformation or a classic highlighting service, it’s essential to use the best products to safely achieve their requested level. From choosing the right lightener to nourishing hair throughout the process, the products you use can make or break your client's hair health. To make this process easier, Redken's packaged our go-to blonde products together in the Blonde Responsibly Kit. Backed by professional stylists, The Redken Power Trio has everything you need to achieve blonde on every hair type.

From this beautiful textured blonde look to a fall-ready balayage, all featured looks have been created using The Redken Power Trio: Flash Lift Bonder Inside, Shades EQ Bonder Inside, and Acidic Bonding Concentrate. No matter your client's lift, hair type or texture, ensure you protect and strengthen their hair every step of the way with these Blonde Responsibly products.

Redken Ambassador Johnny Ramirez is a celebrity colorist and owner of the Ramirez Tran Salon. Famous for his Lived In Color™ technique, Johnny is a go-to for all things blonding. The famous technique is inspired by his daughter's beautiful California beach kissed hair, resulting in natural, sunkissed blonde no matter the type or texture. Along with his signature technique, Johnny swears by The Redken Power Trio, his must-have products for safe blonding. 

"My Lived In Color technique achieves a beautiful, natural end result and grow out. With the Redken Power Trio, I can protect the client’s hair every step of the way,” Johnny Ramirez Explains. The Power Trio features new Redken favorite Shades EQ Bonder Inside, the all in one toner and bonder that strengthens sensitized hair at once. When used with Flash Lift Bonder Inside and the Acidic Bonding Concentrate, you can ensure 77% less hair breakage.

Watch how Johnny utilizes the Blonde Responsibly Kit to protect, nourish and repair every client's hair during blonding. 

Johnny shares his blonde responsibly formula for this beautiful Lived in Color transformation below:

Teasylight Formula:

• 1 Pod (15g) Flash Lift Pods Bonder Inside
• 1 Oz. (30ml) 20 Volume Pro-Oxide Developer

Global Highlight Formula:

• 3 Pods (45g) Flash Lift Pods Bonder Inside
• 3 oz. (90ml) 20 Volume Pro-Oxide Developer

Gloss Formula for Zone 1: 

• 1 oz. (30ml) Shades EQ Gloss 05N Walnut
• 1 oz. (30ml) Shades EQ Gloss 07N Mirage
• 2 oz. (60ml) Shades EQ Processing Solution

Gloss Formula for Zone 2: 

• 2 oz. (60ml) Shades EQ Gloss 010VG Baby
• 2 oz. (60ml) Shades EQ Processing Solution

No matter your client's hair type, lightening always requires a level of care and caution. To take your client to their requested level safely, you should ensure you're taking all precautions for preserving the health and integrity of their hair. On top of using Redken's trifecta of blonde products, we recommend the following tips for lightening on all hair textures:

1. LOW AND SLOW

When lightening, we recommend a 20 volume developer processed for the full time to ensure optimal hair health.

2. STRAND TEST

Always do a strand test with new clients so you and your client understand what they can achieve in one lightening service.

3. HAIR REHAB

When hair health needs help, place your client on a special care regimen with Acidic Bonding Concentrate for ultimate repair, intense conditioning and color fade protection. 

LIGHTEN

When lightening a guest’s hair, it’s important to choose a lightener with a built-in bonder for added protection, such as Redken’s Flash Lift Bonder Inside. This lightener will protect and strengthen the bonds of the hair, reduce the damage and breakage that can often occur during lightening, and help to ensure optimal hair health post-lightening service.

TONE

The hair color used during a lightening service should nourish and reinvigorate the hair with moisture and shine. Redken Shades EQ Bonder Inside is the ultimate choice for lightening and blonding services. The formula features a built in bonder along with Citric Acid and Taurine to help strengthen the hair’s bonds, while reducing damage and alkalinity following lightening services. The formula also evens porosity and pH levels to ensure optimal color results, shine and condition. 

PROTECT

No lightening service is complete without a powerful take-home regimen to strengthen and hydrate the hair. Redken Acidic Bonding Concentrate is a three-step system (Shampoo, Conditioner, and Leave In Treatment) providing ultimate hair repair, intense moisture, and hair color protection- a must-have for every lightening client. Send your blonding guests home with this regimen to ensure 11x smoother hair, 56% less breakage, and 82% less visible split ends.

EXTEND

Want to help your lightening and blonding guests extend their perfect blonde tone? Recommend Deep Clean Dry Shampoo as a way to extend time between washes. This refreshing dry shampoo leaves hair grease-free and helps to prolong time between washes to ensure vibrant, shiny blonde hair color.

EVERYTHING YOU NEED TO ACHIEVE THE LIVED IN COLOR™ TECHNIQUE! 

PURCHASE KIT FOR $32.70

INCLUDES: