When it comes to lightening and highlighting services, it’s essential to use the best products that will strengthen and protect the hair. Choosing the right lightening, hair color and haircare products will help ensure that your guest has the best possible experience and leaves the salon with a beautiful, healthy-looking end result.
With Redken’s must-have products for blonding and lightening- Flash Lift Bonder Inside, Shades EQ Gloss, and Acidic Bonding Concentrate- you can feel confident that your guest’s hair will be conditioned, protected and strong following lightening services.
Read on to learn how Redken Brand Ambassador Johnny Ramirez uses these products to guarantee beautiful blonde results with every guest!
Johnny Ramirez is a celebrity colorist and owner of the Ramirez Tran Salon. Ramirez has been recognized for his Lived In Color™ technique, his natural, sunkissed hair color technique, which was inspired by his daughter’s California beach kissed beautiful hair.
When creating this blonde look for guests in the salon, Ramirez relies on Redken's must have products for healthy-looking blonde hair, Shades EQ, Flash Lift Bonder Inside Lightener and Acidic Bonding Concentrate.
"My Lived In Color technique achieves a beautiful, natural end result and grow out. With these Redken products, I can protect the hair every step of the way."
Teasylight Formula:
Global Highlight Formula:
Gloss Formula (Zone 1):
Gloss Formula (Zone 2):
1. LOW AND SLOW
When lightening, Johnny selects a 20 volume developer and processes for the full time to ensure optimal hair health.
2. STRAND TEST
Johnny always does a strand test with new clients so he and his client understand what they can achieve in one service.
3. HAIR REHAB
When hair needs help, Johnny will put his client on a special care regimen with Acidic Bonding Concentrate for ultimate repair, intense conditioning and color fade protection.
When lightening a guest’s hair, it’s important to choose a lightener with a built-in bonder for added protection, such as Redken’s Flash Lift Bonder Inside and Flash Lift Pods Bonder Inside. These lighteners will protect and strengthen the bonds of the hair, reduce the damage and breakage that can often occur during lightening, and help to ensure optimal hair health post-lightening service.
The hair color used during a lightening service should nourish and reinvigorate the hair with moisture and shine. Redken Shades EQ Gloss demi permanent hair color is the ultimate choice for lightening and blonding services. Featuring an acidic, no-lift formula, Shades EQ seals the hair cuticle after a lightening service. The formula also helps to condition the hair and guarantees amazing shine.
No lightening service is complete without a powerful take-home regimen to strengthen and hydrate the hair. Redken Acidic Bonding Concentrate is a three-step system providing ultimate hair repair, intense moisture, and hair color protection- a must-have for every lightening client. Send your blonding guests home with this regimen to ensure 11x smoother hair, 56% less breakage, and 82% less visible split ends.
Want to help your lightening and blonding guests extend their perfect blonde tone? Recommend Deep Clean Dry Shampoo as a way to extend time between washes. This refreshing dry shampoo leaves hair grease-free and helps to prolong time between washes to ensure vibrant, shiny blonde hair color.
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