Flawless gray coverage is the secret to a successful business as a haircolorist. Are you looking to become a gray coverage expert? Learn from the best in the industry with Tracey Cunningham, celebrity haircolorist and Redken Brand Ambassador.
"You cannot be successful if your clients don't feel taken care of. Salons should be focused on gray hair clients because they are the clients that cannot go 2 months without seeing you," says Cunningham, "The biggest mistake you can make is to not do a consultation with your gray clients every 3-6 months. They are coming to you monthly and it's important to make sure they're happy."
In the video below, Tracey discusses the importance of gray coverage clients for your business. To be a successful colorist, you need to position yourself as an expert and take care of your gray coverage clientele. Click to hear Tracey share her expertise and get inspired to take your gray coverage business to the next level.