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HAIRCOLOR TECHNIQUES HAIRCOLOR TECHNIQUES

Shades EQ Tips: Tone, Refresh and Correct With Shades EQ Gloss

June 01, 2020

As you get back to business in your salon, one of the best tools to have by your side is Shades EQ Gloss. Shades EQ is Redken’s acidic demi-permanent hair color which offers amazing shine, gentle processing and no lift- which makes it the perfect choice for toning, refreshing and blending gray hair.

Whether your guest is in need of a hair color refresh, gray re-touch or color correction service, Shades EQ will condition, add shine, and enhance tone in just 20 minutes.

Want to learn more about Redken Shades EQ Gloss? See below for our guide to using this must-have range and access tips for toning and refreshing your guests!

Redken Shades EQ Infographic 1

Redken Shades EQ Infographic 2

The Benefits Of Redken Shades EQ

Refresh:  Use Shades EQ Gloss to refresh faded mid-shaft & ends (Zones 2 and 3), while processing permanent color at the regrowth area. You can also use Redken Shades EQ to restore color and tone to highlights.

Tone: When it comes to counteracting unwanted tones in the hair, Shades EQ is a must-have for keeping hair color toned and beautiful. Always consider the exposed undertones visible at the target level. To counteract undertones, select a shade level with tonal value opposite to the undertone exposed at the target level. Remember, opposites neutralize. When in doubt, consult the color wheel!

Correct: Shades EQ is an amazing tool to utilize during color correction appointments. Use Shades EQ to fill over-lightened hair before a tintback service. You can even correct uneven, brassy or overly vibrant tones.

Add Dimension: Shades EQ can be used to lowlight hair when more depth and dimension is desired.

Gloss: For any salon guest, Shades EQ is the perfect choice for creating amazing shine. It can be used to enhance, enrich, change, match, tone down or intensify natural or color-treated hair.

Redken Shades EQ Infographic 3

How To Use Redken Shades EQ Gloss

Looking for more information on when to use each Shades EQ shade family on your guests? Check out the easy breakdown of the background colors available in Shades EQ Gloss line below and save this infographic for easy reference later. 

The background color is the base of the color and the foundation for each shade. With acidic, demi-permanent Shades EQ Gloss, there are shades that have corrective background colors, balancing/enhancing background colors, and pure tone, like the beloved 09V Platinum Ice.

Redken Shades EQ Infographic 4

Redken Shades EQ Infographic 5

Quick Tips For Using Shades EQ With Guests

Chances are your clients have developed unwanted tones and warmth in their hair color during their time away from the salon. Shades EQ Gloss is the ultimate tool for toning away brass, adding shine and creating cool, beautiful results.

See below to learn how Shades EQ Gloss can help with common salon scenarios and be sure to have this product in hand as you begin to set up appointments with your guests in the coming weeks!

For The Guest With Grown Out Highlights

Grown Out Highlights Infographic

For The Guest Looking To Revive and Refresh Dull Strands

Shine Service Infographic

For Your Blonde Guest Who Is Struggling With Brass

Cool Shades Infographic

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