If you are entering the bridal space for the first time, social media is an amazing tool that can help you amplify your work. It can also help to connect you with brides in your area who are seeking a stylist for their big day.
“It’s important to have inspirational imagery available for your brides, and Pinterest is a great tool to use to showcase your work,” says Litscher, “With Pinterest, I’ll create boards with different images and types of wedding hair inspiration.”
Pinterest can help brides discover your work, but it’s also a great tool to use in the consultation phase with brides.
“One thing I’ll do with clients if they're getting married is send an email prior to having a trial with them to get an idea of styles they like, and also ideas of what they don't like. Next, I’ll build out a Pinterest board featuring styles catering to their lifestyle and preference to review during the consultation.”