There’s no denying that anything and everything natural and clean is having a major moment these days. In everything from makeup to skincare and haircare, consumers are searching for healthy, sustainable options for their beauty regimen.
So what is clean haircare? Clean haircare provides a naturally-sourced alternative to traditional haircare products. If you’re looking to make the switch to a natural shampoo and conditioner in the salon, you shouldn’t have to compromise on results. That's why Redken has developed its new Nature + Science range- a new haircare line utilizing the power of high performance naturally-derived ingredients to deliver high impact results.
The best part? Nature + Science isn’t a whole new line, but rather a naturally-derived version of Redken’s cult-favorite haircare ranges, All Soft, Extreme, and Color Extend. Read on to learn how you can go clean with your haircare products, and discover which Nature + Science regimen is best for your guests.
What Is Redken's New Nature + Science Haircare Range?
“You get all of the same haircare technology and benefits of All Soft, Color Extend and Extreme, but with a vegan and naturally-derived formula,” says Redken Artist Lindsey Olson. This is exciting news for any guest who wants to switch to a cleaner, more natural haircare regimen, but does not want to give up the efficacy or performance of their products.
“With the naturally-derived options Nature + Science provides, I know my clients are going to get the ingredients they want with the results they know and love from Redken.”, added Redken Master Artist Ruth Roche, “It’s an amazing haircare range to help clients maintain beautiful, healthy hair while targeting specific hair concerns like dryness, damage and color fade.”
And natural is right; Redken’s Nature + Science shampoos are made with 83 percent naturally-derived ingredients while the conditioners are made with 99 percent naturally-derived ingredients. Plus, all of the products are vegan, and sulfate-, paraben-, and silicone-free.
What Natural Ingredients Are Best For Hair?
When it comes to ingredients, each Nature + Science shampoo and conditioner duo has its own unique superstar.
• The All Soft range uses birch sap to hydrate and increase softness on dry hair.
• The Color Extend range protects against color fade with ginseng.
• The Extreme range strengthens and fortifies damaged hair with lupine protein.
Learn More About Redken's New Nature + Science Haircare with Redken Master Artist Ruth Roche!
With the days getting longer and the weather warming up, guests are searching for the perfect summer hairstyle and a healthy haircare routine to keep their strands strong all season.
If you're in need of inspiration for the summer months ahead, you’re in luck! Redken Master Artist Ruth Roche is teaming up with SalonCentric to share tips and tricks for creating gorgeous summer hair.
Tune into SalonCentric’s Facebook LIVE on May 20th at 10 AM PST/1 PM EST as Ruth demonstrates how to create two beautiful summer hairstyles with the help of Redken’s Dry Texture collection and the brand’s NEW vegan and naturally-derived Nature + Science haircare range! In this live education demo, Ruth will demonstrate how to create a crown braid that will have you clients looking (and feeling) cool even in the hot summer weather. Plus, she’ll share tips for creating a loose waves look that’s fresh and fun.