

There's platinum blonde, and then there's silver platinum. Learn how to create this in-demand haircolor!
Help your clients experiment with trendy silver haircolor using NEW Shades EQ Silver. Pre-lightening is a must for transitioning dark strands to icy, platinum silver haircolor.
Learn MoreShowcase the Silver Star Hairstyle with natural and voluminous waves. This mulit-platinum blonde haircolor brings the drama.
Learn MorePlatinum Status is perfect for bob haircuts and short length hair. Showcase Platinum Status with grey haircolor not for the faint of heart. This multi-platinum blonde brings the drama.
Learn MoreReceive news on our latest launches and events, and 10% OFF one ticket to any Redken exchange live virtual hands-on class!
Yes, I want to receive promotional emails from Redken and other L'Oréal brands. By clicking Submit, I confirm I am a US resident, 16+, agree to Redken’s Terms of use. I have read and acknowledge Redken’s Privacy Policy and Notice of Financial Incentives. I understand I may unsubscribe from promotional emails at any time.