Retail Its In the Bag | The Platform | Redken Pro
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Retail: It's In the Bag!

Stop pushing and start teaching. Offering professional home maintenance products can be a big income opportunity and loyalty builder.

Clients with the proper at-home maintenance products are 85% more likely to return to the salon. In this class, you’ll learn an easy and systematic approach to retailing that will increase earning power as well as client retention.


Retail: It’s in the Bag!

• Learn scripts to help you learn what to say and when to say it
• Create consultation systems that educate the client on preparation, treatments, memory (styling products), hard tools and finishing
• Work on monthly promotions and digital marketing to help reach clients in the salon and on social channels

6+ months experience behind the chair
Pricing is variable. In-salon class cost depends on Artist Selection/Club 5th Avenue points. Store education is available at $40 per ticket. Pay in cash or Club 5th Avenue points.

My salon owner pushes us to sell retail products, but it causes friction among the stylists. Will this class help?
Most stylists hate to retail professional products. Learn how to stop selling and start teaching your clients how to duplicate their looks at home. Become a Beauty Advisor and use proven scripts to help close the sale each time.

I’m an independent stylist and can’t afford to buy retail products to stock my shelves. Do you have any solutions?
Offering retail products increases income and client loyalty. Most retail sales come from clients receiving chemical services. Understand who you’re offering professional products to and how your revenue can increase with more services. Build your inventory with proven must-haves and watch your income grow.

“Best yet” and beyond! Last month, 39 of our staff members had their best month ever. For some of them it was their best service dollars; for others, their best retail or their best total income. But many had a trifecta: best service, best retail and best overall income all at once! We averaged a 39% increase in just four weeks after the class.


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