Redken Specialist | The Platform | Redken Pro
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Redken Specialist

Today’s consumer is more savvy than ever before!  In fact, 68% of consumers rank technical and educational background as “very important” when choosing a stylist. 


Do you aspire to become a Redken Authority, Redken Certified, or a Redken Artist?

Do you want to be the ‘go to’ person in your salon and be up to date in all things Redken?

Your first step starts here… Become a Redken Specialist!


Virtual Specialist 1A: January 25th, 2022 11-3 PM
Virtual Specialist 1B: February 1st, 2022 11-3 PM
Virtual Specialist 1C: March 1st, 2022 11-3 PM
Virtual Specialist 1D: March 8th, 2022 11-3 PM


Virtual Specialist 2A: May 24th, 2022 11-3 PM
Virtual Specialist 2B: June 7th, 2022 11-3 PM
Virtual Specialist 2C: June 21st, 2022 11-3 PM
Virtual Specialist 2D: June 28th, 2022 11-3 PM




The Redken Specialist program is an interactive, introductory level program designed for any stylist that is new to Redken (less than 2 years), and wants to:

  • Take the next step in their stylist career toward becoming a Redken Authority, Redken Certified Stylist, or Redken Artist
  • Advance to the Redken Authority programs
  • Increase their business and income

Redken Specialists share an enthusiasm and energy – the unique Redken “spirit”!


The Redken Specialist program includes:

  • Redken - Why Be Part of It:  The added value that Redken brings to you and your business
  • Redken Product Knowledge:  Understand the What, How and Why within each product range and discover solutions to every hair need
  • Redken Haircolor and Know Why:  From demi-permanent to permanent- Learn how our portfolio of haircolor exceeds the expectations of every stylist and meets the needs of every client. Gain confidence in choosing the right brand for every situation
  • Redken Principles:  Be exposed to the Principle Based approach to the Redken way of learning and ensure your success behind the chair as you walk away with the knowledge of how to create success using the Principles
  • Redken Consultation and Retail Strategies: Will provide you with a clear, easy approach to master the consultation practice, set you apart from other stylists, grow your business and increase your income


There is no prerequisite for this program, as this is your introduction to Redken.

Additional resources:

$199 or 13,270 LEVEL Loyalty points

Accepted Credit Cards: Visa, Master Card, AMEX or SalonCentric Account

Tuition: Pay in Full

Tuition payments are non-refundable. Points are required to be redeemed in full at the time of registration or can be paid with half points and half credit card.


Do I have to be a Redken stylist to attend?

There is no need for you to be a current Redken stylist! If you have an interest in Redken, then this 4 day program will provide you all things Redken and start your journey. We recommend this program to any stylist who has been using Redken for less than 2 years.

What additional supplies will I need?

You will receive an e-mail confirmation with important information after you register. The Study Guide contains a Tool List, Product List and link to purchase the mannequin required prior to starting the program.

Do I need to attend all 4 events to become a Redken Specialist?

Yes. You must attend all 4 events or watch the recorded session. Your program tuition covers all 4 events. To ensure you receive your graduation certificate, you will need to attend all 4 events.

  • 4- days of interactive workshops
  • Redken Product Guides
  • Redken Specialist Certificate
  • Graduates of the Redken Specialist program have shown an increase on average of 15-20% per year in services and retail sales.
  • You will be confident with Redken products, the basic approach to haircolor and finishing, and be an expert at consultation and retail strategies

The Redken Specialist program definitely took my career to the next level. It gave me the confidence I needed to attract new clients. My clientele and retail sales went BOOM!!! I'm actually looking into hiring an assistant!
-Kala Owens- Clayton, NC

I am a beginner with haircolor and the Redken Specialist program gave me a strong foundation to build upon. I feel far more confident with haircolor now I understand what I am using and why.
-Rin Giddings- Ashland, VA

The Redken Specialist program gave me a more concrete understanding behind Redken styling products and what technology is actually inside the products I love. I can explain to my clients what products are right for them and why I am suggesting them on a more in-depth level than I was before.  The amount of inspiration the Redken Artists instill in you is exhilarating. After both Phases, my passion for this industry and my desire to be creative were put into overdrive. I can't wait until the next Redken class I choose to take, whatever that may be. Most sincere thanks to the educators:  Terre Heath and Sarah Bramham
-Nic J. Krizins- Lansing, MI

Becoming a Redken Specialist has given me the confidence and knowledge to succeed in my career behind the chair. My clients respect and trust my ability to provide them with an amazing experience and a service done right that they will love and forever be thankful for.
-Paisley Starks- Franklin, TN


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