Principles of Merchandising
It’s not who you are, it’s how you look. Get customers to notice you and what you’re selling. When merchandising, coordinate the marketing of a product with placement, supporting collateral, advertising, displays, special events and sales strategies. Have customers notice, pause and shop before or after their appointment. Build your salon brand using Redken merchandising promotions, offering each client the best value for their money. Learn how to create a high-end look in your salon within your boundaries to increase sales.
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