Design Authority | The Platform | Redken Pro
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Design Authority

When asked who they would trust the most, 56% of consumers said an Expert or Certified Stylist!

68% rank Technical skill and Educational background as very important when choosing a stylist.


Are you ready to choose the discipline that you’re most passionate about and become a true master in design?

Your next step is to become a Redken Design Authority!

AUTHORITY:  A person with extensive or specialized knowledge about a subject: an expert.


Virtual Design Authority 1A: May 23rd, 2022 11-3 P.M. 
Virtual Design Authority 1B: June 20th, 2022 11-3 P.M. 
Virtual Design Authority 1C: July 25th, 2022 11-3 P.M. 
Virtual Design Authority 1D: August 15th, 2022 11-3 P.M. 

Register for Virtual Design Authority Here

Design Authority


The Redken Design Authority program is designed for any graduate of the Redken Specialist program who wants to:

  • Take the next step in their stylist career towards becoming Redken Design Certified or a Redken Artist
  • Advance their knowledge and increase their skill in the discipline of design
  • Use this prestigious title to highlight their status and expand their business
  • Be exposed to “Hot Tips” from industry experts
  • Discover how to make more money behind the chair with add on services and referral business
  • Gain hands on experience of the industry’s latest design trends

Redken Design Authorities share an enthusiasm and energy – the unique Redken “spirit”!


The Redken Design Authority program includes:

  • In-depth knowledge of the Principles of Design and advanced technical skills
  • Seasonal trends from Redken’s top Designers
  • Client communication strategies and wealth building tips to increase income
  • Creating service menus to take back to the salon and grow your business


The Redken Specialist program is a pre-requisite to the Redken Design Authority.

Additional resources:


$199 or 13,270 Level Rewards Points

Accepted Credit Cards: Visa, Master Card, AMEX

Tuition: Pay in Full

Tuition payments are non-refundable. Points are required to be redeemed in full at the time of registration.

*Additional purchase of mannequin and products to participate will be required.


What additional supplies will I need?

You will receive an e-mail confirmation with important information after you register. The Study Guide contains a Tool List, Product List and link to purchase the mannequin required prior to starting the program.

I have been using Redken products for 5 years, do I have to attend the Redken Specialist program first?

The Redken Design Authority program focuses on the skills of design. The benefit of attending the Redken Specialist Program is that you will be well prepared with current knowledge of the Redken brand and products that will be used during this program.

I attended the Redken Specialist program 8 years ago, do I need to go again before I can attend Redken Design Authority?

The benefit of attending the Redken Specialist program again would be to be completely up to speed with all new product launches and programs. If you are a stylist in an Elite salon and actively update, then you should be able to integrate with no worries.

Do I need to attend Redken Design Authority before I take Redken Design Certification?

Yes. The Redken Design Authority program provides you with the tools for success in passing your Redken Design Certification exam.

Do I need to attend all 4 events to become a Redken Design Authority?

Yes. You must attend all 4 events or watch the recorded session. Your program tuition covers all 4 events. To ensure you receive your graduation certificate, you will need to attend all 4 events.

  • 4 days of interactive and hands-on design workshops
  • Redken Product Guide
  • Redken Design Authority Certificate
  • Be an expert in add on services and referral business
  • Be equipped with additional items for your service menu
  • You’ll go back to the salon with design tips, techniques and trends


The Redken Design Authority program allowed me to understand "why” I’m cutting what I’m cutting.  Being able to look at a picture, analyze it and being able to recreate it specifically for each guest.  This program by far exceeded my expectations!! The educators know what they are talking about and they TRULY care about educating stylists to make us the best we can be!

Katlin Crumble-   Corvallis, OR

“The skills I learned in this program helped me to understanding the principles and be able to communicate them with my guests and other stylists. The class exceeded my expectations! Thanks Tim!!”

Jen Restad- Bellevue, WA

“I gained skills that make me the "authority” of what I do!  I definitely feel more confident in my career as a hairstylist. The learning was fun!  Redken educators always make me excited and want to learn more.”

Kiri Withnell-   McMinnville, OR


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