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What's New With Shades EQ?


Violet Blue ShadesGloss To Gel | Red Shades | Natural Ash | Pastels | Shine Bomb | Silver

INTRODUCING THE NEW SHADES EQ MATTE FAMILY!

With NEW Shades EQ Matte, you can create natural results with a kiss of cool. The Shades EQ Gloss Matte Family consists of 4 new shades inspired by cool, earthy tones.
This shade family has a brown to tan background and a blue/green reflect which works to help reduce unwanted warmth, while maintaining a cool, natural end result.4 Shades EQ.

SEQ 02M SEQ 04M SEQ 07M SEQ 09M
Midnight Ash Smoked Cedar Driftwood Sand Dunes

 4 new Shades EQ Gloss shades Gloss shades: soft, earthy tones fornatural results with a kiss of cool

SEQ provide deep Brunettes results without unwanted warmth On dark bases, Shades EQ Gloss Matte shades help to reduce unwanted warmth while creating natural, cool looks like Mushroom Brown

SEQ creates cool natural results on lighter base On lighter bases, Shades EQ Gloss Matte creates iridescent natural looks like Beige Blond

SEQ Gloss Makes hair shiny The NEW Shades EQ Gloss Matte family shades deposit true-to-tone cool, natural results for optimal reflect visibility

THE SHADES EQ LEVEL 10 SHADES ARE HERE!

SEQ Level 10s.gifIf you’ve been searching for the miracle product to revolutionize your blonde haircolor business- the wait is over! Redken is excited to introduce NEW Level 10 Shades from Shades EQ, America’s #1 demi-permanent haircolor.

Meet 010N Delicate Natural and 010VV Lavender Ice, powered by two of Redken’s star Shades EQ families, Natural (N) and Violet (V).

Redken SEQ Level 10 Shades.jpg

WHAT'S TO LOVE ABOUT SHADES EQ LEVEL 10s

TRUE TO TONE RESULTS, NO GUESS WORK

The SEQ Level 10 shades provide true-to-tone results at a level 10 without the need to dilute an existing 09 level shade, or worry that your end result might appear deeper than originally desired.

HIGH LEVEL BLONDE TONING

Use the new Level 10 shades to create the perfect tone on high level blonde guests. 010N is best for neutral, creamy blonde toning while 010VV is best for cool, icy blonde toning with violet reflect.

CREATIVE TONING

Use the level 10 shades alone for full reflect strength or mix with other Shades EQ Gloss shades for the ultimate custom toning palette.

NEW SHADES EQ VIOLET BLUE SHADES

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INTRODUCING NEW SHADES EQ VIOLET BLUE TONERS!

Redken’s newest Shades EQ innovation provides 3 Anti-Yellow + Anti-Orange shades to give you ultra-cool end results when color correcting in the salon!

The Shades EQ Violet Blue shades are Redken’s most advanced corrective toners, providing dual-spectrum brass neutralization.

SEQ 06VB.png SEQ 07VB.png SEQ 08VB.png
 Violet Lagoon  Violet Star Violet Frost 



NEW SHADES EQ GETS RED HOT 

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INTRODUCING 5 NEW SHADES EQ REDS! 

Did you know that less than 2% of the population has naturally red hair? Our red and copper palette is now bigger and better than ever! And for the first time ever, 3 of our 5 new shades are formulated with R5 red dye technology for bolder, more brilliant, eye-catching reds! 

SEQ Reds 04CB.jpg SEQ Reds 04RV.jpg SEQ Reds 05RB.jpg   SEQ Reds 06RR.jpg  SEQ Reds 07RR.jpg

R5: A POWERFUL TRUE-RED DYE

R5 provides pure red tones with outstanding longevity and highly visible results. The new R5 shades allow you to create rich, dazzling reflects with uniform color from root to tip. 

NEW Shades EQ Gloss shades containing R5 dye: 

  • 06RR Blaze
  • 07RR Flame
  • 04RV Cabernet 

NEW SHADES EQ NATURAL ASH 

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Find your perfect tone with 6 Natural Ash shades for cool toning that combats brass while staying soft and balanced. The natural ash tonal family has a black to gray background with blue/violet reflect. The shades fall between the pearl and blue shade families. They help correct undertones ranging from yellow to violet providing balanced tone. These shades work wonderfully alone or mixed into existing Shades EQ Gloss shades to create an even more customized toning formulation.

Learn how to create the ashy blonde tones your clients are asking for! 

 Redken 2018 ShadesEQ Lookbook 09NA 800x1040.jpg  Redken 2018 ShadesEQ Lookbook 09N 800x1040.jpg Redken 2018 ShadesEQ Lookbook 09V 800x1040.jpg  Redken 2018 ShadesEQ Lookbook 09T 800x1040.jpg
 Golden Ice Ash Blonde
 Honey Ash Blonde
 Cool Ash Blonde
 Silver Ash Blonde

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TONING WITH NATURAL ASH SHADES

The NEW Natural Ash shades fall between the pearl and blue shade families and have a black to gray undertone. They help correct undertones ranging from yellow to purple, providing balanced tone.

Corrective Tones.jpg
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05NA.jpg
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STORM CLOUD SMOKE GRANITE PEWTER VOLCANIC MIST

BENEFIT YOUR BUSINESS

Optimize your Shades EQ Pastels sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!

 SEQ Natural Ash_SSK_Collage.jpgRedken Asset Library button.jpg

Shades EQ Processing Solution for Precision Application:

Model with glossy hair from Shades EQShades EQ Gloss to Gel Processor

Shades EQ Gloss is the acidic, liquid haircolor you love for glossing, toning and refreshing. Now, it's even easier to take creative control with the latest addition to the Shades EQ family. Processing Solution for Precision Application lets you transform any of our iconic liquid Shades EQ Gloss shades into a versatile gel that's perfect for lowlights, contouring and defining. With two processing options, you get customized control for your creative vision. Learn more >

PASTEL FILTER EFFECTS: #GLOSS IT UP with Shades EQ Pastel shades

Give every client glossy shine with new Pastel shades that act like a photo filter for your haircolor artistry. Create on-trend pastel hues, add a soft wash of color, or tone and correct for a flawless filter-effect. In 4 makeup-inspired hues perfect for creative glossing services!

4 NEW PASTELS

These pure pastel shades do not contain any background, which makes them easily customizable. Mix into existing Shades EQ Gloss shades for endless results.
AQUA BLUE 
Radiant blue with subtle hints of warmth
PINK
Soft pink enhanced with violet hues 
SILVER GREEN
Glass-like green with metallic shimmer 
PEACH
Pale orange balanced with pink tones

BENEFIT YOUR BUSINESS

Optimize your Shades EQ Pastels sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!

 SEQ Pastel_SSK_Collage.jpgRedken Asset Library button.jpg


SHINE BOMBS: CUSTOM FORMULAS FOR EXPLOSIVE SHINE

Shades EQ Gloss BombsGive your clients super glossy color with a Shades EQ Shine Bomb… a custom mix that uses three Shades EQ Gloss shades to create mirror-like reflection. It’s your secret weapon for serious shine!

 "Custom mixing up to 3 Shades EQ Gloss shades lets you create a unique and bespoke SHINE BOMB GLOSSING SERVICE."

-Shine Bombs conceptualized by
Sean Godard, Redken Artist 

Shades EQ pastel shine bombsPASTEL SHINE BOMBS

Treat your clients to a super glossy color service with a pastel twist! Shades EQ Shine Bombs give you the ability to custom blend three different glosses to create unique shades specially curated for your clients. We’ve created these unique Pastel Shine Bomb formulas to wear a pop of pastel with amazing shine. It’s like lip gloss for your hair! 



SILVER SHADES: TWO NEW SHADES EQ SHADES

   
NEW! 07T STEEL
Metallic effects with
silver-blue hues
NEW! 08T SILVER
Metallic effects with
opalescent hues

DON’T FORGET ABOUT THESE BEST-SELLING SHADES!

 09T
CHROME
 09P
OPAL GLOW
09V
PLATINUM
ICE 
 06T
IRON
 09B
STERLING

 833,000+ POSTS ON INSTAGRAM FOR #SILVERHAIR

Remember when silver hair was something your clients wanted to cover up? Not anymore! Today it’s one of the hottest haircolor trends ranging from clients who want to go silver to those who want to embrace their natural gray hair.

WHO IS THE SILVER CLIENT?

Play with GraySHE'S FASHION-FORWARD AND READY TO TRY THE LATEST TRENDS!

Stay Gray

SHE EMBRACES AND CELEBRATES HER NATURAL GRAY!


BENEFIT YOUR BUSINESS

Optimize your Shades EQ Silver sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!

 SEQ Silver SSK Collage.jpgRedken Asset Library button.jpg