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What's New With Shades EQ?


Gloss To Gel | New Red Shades | Pastels | Shine Bomb | Silver

NEW SHADES EQ NATURAL ASH 

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Find your perfect tone with 6 Natural Ash shades for cool toning that combats brass while staying soft and balanced. The natural ash tonal family has a black to gray background with blue/violet reflect. The shades fall between the pearl and blue shade families. They help correct undertones ranging from yellow to violet providing balanced tone. These shades work wonderfully alone or mixed into existing Shades EQ Gloss shades to create an even more customized toning formulation.

Learn how to create the ashy blonde tones your clients are asking for! 

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 Golden Ice Ash Blonde
 Honey Ash Blonde
 Cool Ash Blonde
 Silver Ash Blonde

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TONING WITH NATURAL ASH SHADES

The NEW Natural Ash shades fall between the pearl and blue shade families and have a black to gray undertone. They help correct undertones ranging from yellow to purple, providing balanced tone.

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STORM CLOUD SMOKE GRANITE PEWTER VOLCANIC MIST

BENEFIT YOUR BUSINESS

Optimize your Shades EQ Pastels sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!

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SHADES EQ GLOSS TO GEL PROCESSING SOLUTION:

Model with glossy hair from Shades EQShades EQ Gloss to Gel Processor

Shades EQ Gloss is the acidic, liquid haircolor you love for glossing, toning and refreshing. Now, it's even easier to take creative control with the latest addition to the Shades EQ family. New Processing Solution for Precision Application lets you transform any of our iconic liquid Shades EQ Gloss shades into a versatile gel that's perfect for lowlights, contouring and defining. With two processing options, you get customized control for your creative vision. Learn more >

5 NEW SHADES EQ RED GLOSSES: Coming in August 2018

SEQ Reds Model.jpgNow formulated with R5 so you can spice up your color with improved vibrancy and color intensity for greater visibility on darker levels. You can also expand refresh possibilities with shades in RB, CB, RV, and new RR families. Find the perfect 1:1 refresh with Color Gels. 

PASTEL FILTER EFFECTS: #GLOSS IT UP with Shades EQ Pastel shades

Give every client glossy shine with new Pastel shades that act like a photo filter for your haircolor artistry. Create on-trend pastel hues, add a soft wash of color, or tone and correct for a flawless filter-effect. In 4 makeup-inspired hues perfect for creative glossing services!

4 NEW PASTELS

These pure pastel shades do not contain any background, which makes them easily customizable. Mix into existing Shades EQ Gloss shades for endless results.
AQUA BLUE 
Radiant blue with subtle hints of warmth
PINK
Soft pink enhanced with violet hues 
SILVER GREEN
Glass-like green with metallic shimmer 
PEACH
Pale orange balanced with pink tones

BENEFIT YOUR BUSINESS

Optimize your Shades EQ Pastels sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!

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SHINE BOMBS: CUSTOM FORMULAS FOR EXPLOSIVE SHINE

Shades EQ Gloss BombsGive your clients super glossy color with a Shades EQ Shine Bomb… a custom mix that uses three Shades EQ Gloss shades to create mirror-like reflection. It’s your secret weapon for serious shine!

 "Custom mixing up to 3 Shades EQ Gloss shades lets you create a unique and bespoke SHINE BOMB GLOSSING SERVICE."

-Shine Bombs conceptualized by
Sean Godard, Redken Artist 

Shades EQ pastel shine bombsPASTEL SHINE BOMBS

Treat your clients to a super glossy color service with a pastel twist! Shades EQ Shine Bombs give you the ability to custom blend three different glosses to create unique shades specially curated for your clients. We’ve created these unique Pastel Shine Bomb formulas to wear a pop of pastel with amazing shine. It’s like lip gloss for your hair! 



SILVER SHADES: TWO NEW SHADES EQ SHADES

   
NEW! 07T STEEL
Metallic effects with
silver-blue hues
NEW! 08T SILVER
Metallic effects with
opalescent hues

DON’T FORGET ABOUT THESE BEST-SELLING SHADES!

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CHROME
 09P
OPAL GLOW
09V
PLATINUM
ICE 
 06T
IRON
 09B
STERLING

 833,000+ POSTS ON INSTAGRAM FOR #SILVERHAIR

Remember when silver hair was something your clients wanted to cover up? Not anymore! Today it’s one of the hottest haircolor trends ranging from clients who want to go silver to those who want to embrace their natural gray hair.

WHO IS THE SILVER CLIENT?

Play with GraySHE'S FASHION-FORWARD AND READY TO TRY THE LATEST TRENDS!

Stay Gray

SHE EMBRACES AND CELEBRATES HER NATURAL GRAY!


BENEFIT YOUR BUSINESS

Optimize your Shades EQ Silver sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!

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