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MASTER THE ART OF TONING WITH SHADES EQ


THE ART OF TONING WITH SHADES EQ GLOSS 

Play, create and tone with Shades EQ. Our signature toners will help you achieve lighter, brighter and better shades of blonde. From cool light hues and light violets to golden beige and pink, every shade of blonde is possible with Shades EQ! 

THE HEALTHY WAY TO TONE 

Acidic demi-permanent color after lightener is best. It offers gentle processing for outstanding condition and shine. 

NO LIFT

No need to worry about banding or regrowth since acidic color doesn't lift.

"Toning hair allows for your true artistry to shine! Customizing the final shade of your guest's hair is what can set you apart from the rest." - Jamie Sea @PrettyLittleOmbre

LOVE SHADES EQ? DON'T MISS OUT ON REDKEN'S TOP SHADES

Create unique, custom shades for every client, every time with Shades EQ! Keep your tool kit stocked with these glossing essentials. 

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WHY CHOOSE EACH TONE? 

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NATURAL  
Provides natural toning letting
you neutralize some warmth 
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NATURAL ASH 
Provides balanced toning with more cool than warm results 
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VIOLET BLUE
Provides control of unwanted 
yellow tones resulting in platinum toning 
 

VIOLET 
Provides control of unwanted
gold tones resulting in platinum toning    

TITANIUM 
Provides smokey toning. Results are cool and smokey. 
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VIOLET ROSE 
Adds a cool rose reflect.

INTRODUCING NEW SHADES EQ VIOLET BLUE TONERS

Redken’s newest Shades EQ innovation provides 3 Anti-Yellow + Anti-Orange shades to give you ultra-cool end results when color correcting in the salon!

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 Violet Lagoon  Violet Star Violet Frost 

The Shades EQ Violet Blue shades are Redken’s most advanced corrective toners, providing dual-spectrum brass neutralization.

These three shades combine Violet and Blue reflects for powerful neutralization of yellow and orange undertones. Now you can create ultra-cool toning effects for clients who have been lifted multiple levels and struggle with extreme warmth. See below to learn how you can use these powerhouse shades to color-correct like a master behind the chair.

FOR THE ANTI-BRASS TONING MASTER

Achieving the ultra-cool corrective result of these shades requires mastering the principles of haircolor and formulation. These shades are formulated specifically for clients with extreme warmth who need an extra dose of cool control. To combat extreme warmth, use these shades at full strength. For a softer tone, dilute with Crystal Clear.

Use this chart as a guide for cool toning with Shades EQ!
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COOL TONING CUSTOMIZED:

With the new Violet Blue family, you have even more options for cool toning:

• Toners for brunette-to-blonde transformations

• Ultra cool mixes

HOT TIP: The VB Shades are also great options for enhancing cool tones or for warmth correction on brunettes.

Learn how to find your perfect tone with Shades EQ using the following formulas: 

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Volet Rose: Mauve Maven Brown >

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Mushroom Balayage >

BENEFIT YOUR BUSINESS

Optimize your Shades EQ service sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!

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