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DISCOVER REDKEN HAIRCARE


Redken Haircare Renovation HERO

Redken is the brand of choice for 1 Million Hairdressers worldwide. And now, Redken Haircare is about to transform! Introducing Redken Haircare, now with an exciting new look and feel!

Redken 2020 Brand Window Posters

Watch the video below to learn more about Redken's Haircare transformation!


INTRODUCING A MODERN AND SUSTAINABLE NEW LOOK!

Redken 2020 Brand Easel Recyclability

Redken Haircare now features a new bottle design, with the same great formulas to target every hair need!

New Sustainable bottle design features 93% recycled plastic

Redken 2020 Brand Easel Recyclability

INTRODUCING A NEW 16.9 OZ PROFESSIONAL EXCLUSIVE SIZE! 

PRO Exclusive SizeIntroducing a NEW Professional Exclusive 16.9 oz size, available across all Redken Haircare systems!

EXCLUSIVE: Only Redken salon, suites and Redken stylists can sell to clients

BETTER VALUE: Redken's professional exclusive 16.9 oz. size offers up to 22% less of a price per oz.

REVENUE OPPORTUNITY: Earn 30% more profit by retailing this professional exclusive size to clients in your salon

NO COMPETITION: 67% more product in each bottle


Redken 2020 Brand Header Card

OUR UNIQUE APPROACH TO HAIRCARE

Redken 2020 Brand ScientificREDKEN FORMULATES WITH EFFECTIVE INGREDIENTS:

  • Featured ingredients provide the proven efficacy and prescriptive benefits found in each Redken product

A UNIQUE CONCENTRATION:

  • Each formula has a tailored concentration of ingredients to deliver the right level of effectiveness and end benefit to the hair

pH BALANCED FORMULAS:

  • Healthy hair lives at a pH of 4.5-5.5 which is in the acidic zone. Maintaining this natural acidity is necessary to avoid frizz, dryness and breakage.
  • Redken formulas are optimized with a balanced pH to respect and maintain the integrity of the hair. 
Hair pH Slider