COLOR EXTEND BONDER FAQ

WHAT MAKES THE TWO WEEKS AFTER GETTING A COLOR SEVICE CRITICAL? WHY IS IT TWO WEEKS SPECIFICALLY?
This is an industry standard critical period after blonding or coloring. The hair is vulnerable due to chemical deposits left in the hair, a worn away lipid layer and lifted cuticle. These reasons are why historically, stylists recommend changing your regular care and styling regimen (less washing, no hard water, less hot tool usage/styling). With Color Extend Bonder, you can maintain your routine because you are delivering specific strengthening care tailored to the chemical and physical state of the hair fiber post coloring or blonding.

WHY SHOULD I USE COLOR EXTEND BONDER VS COLOR EXTEND MAGNETICS AFTER A COLOR SERVICE? 
Color Extend Bonder technology is brand new, first-to-market in retail and has not been available until now. For customized repair and shine, clients should use Color Extend Bonder for 2 weeks immediately following a blonding or coloring service and then return to Color Extend Magnetics to help maintain color vibrancy.

WHAT IS THE ACTUAL IMPACT OF COLOR EXTEND BONDER IN TERMS OF LOOK/FEEL ON THE HAIR?
While this level of strengthening is not completely visible to the eye (as it is happening on the weak bonds), improvements to the quality of hair are visible in sleekness, shine, bounce/shape when styled and overall smoothness, less flyaways. This is especially noticeable on high lift blondes who often feel that their hair is dull and limp after being processed.

WHAT IS THE DIFFERENCE BETWEEN STEP 3 PH-BONDER POST-SERVICE PERFECTOR AND STEP 1 COLOR EXTEND BONDER PRE-SHAMPOO TREATMENT?
The technologies are the same, but the difference is the way they are used. Always recommend Color Extend Bonder 2-week post-color bonding system after a color service, it is the newest technology that works as a complete system to strengthen the fiber to the core post blonding or coloring. The pH-Bonder Post-Service Perfector helps to maintain hair’s natural pH after a color service. As a part of the Color Extend Bonder system, the Pre-Shampoo Treatment goes much farther, working as a system with the Shampoo and Conditioner to strengthen weak bonds, maintain the lipid layer to keep hair shiny, smooth and touchably soft, as well as protect the cuticle to maintain color and vibrancy.

WHAT IS IT ABOUT COLOR EXTEND BONDER SHAMPOO AND CONDITIONER THAT MAKE THE PRE-SHAMPOO TREATMENT WORK BETTER THAN IF IT WERE USED ON ITS OWN?
Using Step 1 Pre-Shampoo Treatment with maleic acid with Step 2 Shampoo and Step 3 Conditioner, both with citric acid and taurine, strengthens weak bonds to keep hair looking shiny, conditioned and touchably soft. It also protects the cuticle to maintain color and vibrancy when you continue using Color Extend Magnetics after the two-week period. 

WHY DO YOU USE STEP 3 PH-BONDER POST-SERVICE PERFECTOR ONCE A WEEK AND STEP 1 COLOR EXTEND BONDER PRE-SHAMPOO TREATMENT EVERY TIME YOU WASH?
Step 1 Color Extend Bonder Pre-Shampoo Treatment
stays on for a shorter amount of time (5 minutes vs. 10 minutes for Post-Service Perfector) because it is part of a system, paired with the Shampoo and Conditioner that directly react to the ingredients in the Pre-Shampoo

WOULD YOU USE STEP 3 PH-BONDER POST-SERVICE PERFECTOR ONCE A WEEK AFTER COMPLETING THE TWO WEEKS OF COLOR EXTEND BONDER? 
Yes, if clients would like to in conjunction with their regular Redken haircare routine.