Modern Salon Class

Modern Salon & Team

Modern Salon Digital Media Class -


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Did you know More than 4 billion videos are livestreamed every day? Did you know 75% of consumers say that social media video has influenced their purchasing and decision-making process? Did you know that 80% = The percentage of all internet traffic video will account for by 2019?

The editorial team at MODERN SALON has been embracing video for years and has learned the ins and outs of video and live streaming. For Redken Symposium attendees, MODERN SALON’s Editor-in-Chief Alison Alhamed and Beauty and Fashion Director Maggie Mulhern will offer their best practices for maximum views and positive engagement available through this powerful delivery system. The presentation will offer livestreaming best practices, cover the importance of prep, include tips for encouraging questions during the presentation, and suggestions on how-to keep the views coming for weeks after the original air date.