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Social & Digital Media


Most stylists know that that social media is a must...but mastering the platforms can be tricky! Learn how to grow your following, analyze your performance and increase your results.

Click on sessions titles to learn more about the class and register! Planning to pay with your LEVEL Loyalty points? Redeem points here for a ticket before you register.

MIND YOUR BUSINESS
Up your social media skills to drive new business to your salon. Learn why winners keep score. Measuring and analyzing your numbers will ensure growth.

MODERN SALON CLASS
Go Live with Modern Salon! With video content at the forefront of social media, this class will cover the importance of livestreams, best practices, and the opportunities it offers to expand your business from behind the camera.

AMERICAN SALON CLASS
Learn about social and digital industry trends with American Salon.

SOCIAL STUDIES: EVERYTHING YOU NEED TO KNOW TO GROW ON INSTAGRAM CLASS
It’s time to get serious about Instagram! With the world's largest social media channels for salon professionals, behindthechair.com has been leading the way in creating opportunities for hairdressers using social media including the creation of our BTC #oneshot Hair Awards and the development of "The BTC Team," our industry’s first social influencer team. In just 45 minutes, BTC Founder, Mary Rector-Gable will share exclusive tips on how to build your instagram page for success, how to get your pictures noticed (and posted) by BTC, why you absolutely win (even if you don’t) when entering #oneshot, and the first steps to becoming a beauty influencer.