Social & Digital Media


Most stylists know that that social media is a must...but mastering the platforms can be tricky! Learn how to grow your following, analyze your performance and increase your results.

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MIND YOUR BUSINESS

American Salon Publisher Brett Vinovich,  Editorial Director Kelley Donahue and Social & Digital Editor Bryant Chase join forces with successful salon owner Kelly Cardenas and photographer Eric Ita to share how to harness social and digital media to become a standout brand, build your brand’s personality and advance your career by mastering the art of Facebook Lives.

MODERN SALON CLASS
The editorial team at MODERN SALON has been embracing video for years and has learned the ins and outs of video and live streaming. For Redken Symposium attendees, MODERN SALON’s Editor-in-Chief Alison Alhamed and Beauty and Fashion Director Maggie Mulhern will offer their best practices for maximum views and positive engagement available through this powerful delivery system. The presentation will offer livestreaming best practices, cover the importance of prep, include tips for encouraging questions during the presentation, and suggestions on how-to keep the views coming for weeks after the original air date

AMERICAN SALON CLASS
American Salon Publisher Brett Vinovich, Editorial Director Kelley Donahue and Social & Digital Editor Bryant Chase join forces with successful salon owner Kelly Cardenas and photographer Eric Ita to share how to harness social and digital media to become a standout brand, build your brand’s personality and advance your career by mastering the art of Facebook Lives.

SOCIAL STUDIES: EVERYTHING YOU NEED TO KNOW TO GROW ON INSTAGRAM CLASS
It’s time to get serious about Instagram! With the world's largest social media channels for salon professionals, behindthechair.com has been leading the way in creating opportunities for hairdressers using social media including the creation of our BTC #oneshot Hair Awards and the development of "The BTC Team," our industry’s first social influencer team. In just 45 minutes, BTC Founder, Mary Rector-Gable will share exclusive tips on how to build your instagram page for success, how to get your pictures noticed (and posted) by BTC, why you absolutely win (even if you don’t) when entering #oneshot, and the first steps to becoming a beauty influencer.