Ruth Roche began her career as a hairdresser in California over 25 years ago. Based in New York City, Ruth is an industry icon and one of the most respected artists in the industry who continues to inspire both peers and clients alike with her creative approach, humor and talent. Artistic director, editorial stylist, platform artist, educator are among some of the titles Ruth has worn over her 25 yearlong career. Ruth’s work has been seen everywhere from the runways of New York Fashion Week, to her celebrity clientele, and across print, digital, and social media. She is a five-time winner of the North American Hairstyling Awards, including Master Stylist of the Year.
Having built her own salon from the ground up, she knows how to go from a single chair to having her own brand. Her down-to-earth coaching style, coupled with a strong belief that anyone can be creative with the right tools and hard work, empowers stylists, from beginners to veterans, to develop their eye and create anything imaginable.
Ruth is returning to the Redken tribe as a Redken Master Artist. She will be bringing her expertise to leading industry shows and events, working video and photoshoots for the brand, and conducting in-salon classes specializing in Design and Finishing. When speaking to her return, Ruth says, “Redken is part of my DNA. After many years of working in the industry as an educator, salon owner, editorial and celebrity stylist, I am honored to return to Redken! The integrity of the brand, paired with superior products and education is like a magnet to me, always drawing me back. I am thrilled to bring my passion for stylists and salon owners with me, and to continue to grow. It feels great to be home!”
Her celebrity clients have included Mariah Carey, Lindsay Lohan, Jessica Szohr, Sheryl Crow, Claire Danes, Molly Sims, Amy Adams, Kelly Ripa, Geena Davis, Pink, Milla Jovovich, Mariska Hargitay, Laura Linney, Mischa Barton, Jordan Sparks, Rosie Perez and Joan Cusack. She has worked with renowned photographers such as Annie Leibovitz, Gilles Bensimon, Stuart Shining, Troy Word, Raphael Mazuco, Phillipe Solomon, Mike Ruiz and Ondrea Barbe. Her work has been on the runways of many designers during New York’s famed Fashion Week, and has graced virtually every leading salon industry magazine cover.