Bert De Zeeuw

Redken Artist


After five years of working as an employee, I decided to start my own business. In 1988, I opened my first salon with one staff member. By doing things my own way and by following my heart, the business grew quickly. Today, I have two salons with 24 employees in total.

In 1996, I started to work for L’Oréal as creative ambassador and traveled all over the world. For seven years I guided a group of hairdressers as Artistic Director for Haute Coiffure Française and received an award at the Louvre in Paris.

Combined with my ambassadors function for L'Oréal, I have traveled around the world to give inspiration shows. Thailand, Malaysia, India, France and the United States were the highlights.

I was nominated twelve times for the Coiffure Award in the Netherlands. Although I never have received one, it put me on the map as a hairdresser. A few years ago, I decided to focus on creating my own collections.

Nowadays, we send out 150 press kits to contacts all over the world, resulting in publishing of my collections in magazines in many countries. We have had various cover photos in hair magazines, the latest in London, the mecca of fashion.

To follow your heart and to go your own way for me are the most important things in life.

These days I work more and more under my own name for several hair salons, technical clubs and international fairs.

PASSION is what drives me, the rest will follow.

That made ​​me decide to work together with a young and dynamic company like Joico. I was the only ambassador and could determine which direction I wanted to go.

To motivate people and bring them to a higher level gives me a good feeling.

Since January 2012, I am Fashion Director for the Netherlands and Western Europe for InterCoiffure. That gives me the opportunity to meet new hairdressers and strengthen different disciplines.

I am demanding for myself but also for others. On the other hand, with me it never gets boring because I’m always looking for new challenges.

A new challenge has become reality in 2014 by committing my name to Redken. For me, this is a high fashion brand that can help me in my career. Together we are strong and I’m convinced that Redken is an added value.

I still travel around the world for seminars and shows. This year, I also started my own academy.

Together with my function of Fashion Director of Western Europe for InterCoiffure, I hope to inspire other hairdressers and help the new generation to find their own signature in hairdressing.

My motto is: “Do not wait for life, because it won’t wait for you!”.