Michael DeGeorge never met a color molecule he didn’t love. A research and innovation hair-reactive chemistry expert for Redken 5th Avenue, he has 30 years’ experience in developing haircolor and lightening formulas. As dedicated to his craft as today’s working colorists are, he goes beyond lab testing and has taken his own hair from blonde to fashion red to dark brunette. Putting his head in his work, Michael developed several leading haircolor and lightening brands, including Color Fusion, SEQ, Color Gels, Blonde Dimensions, Up to 7 and Flash Lift. He is currently Senior Principle Scientist for Redken Hair Bleaching products, which means that for him, Life’s a Bleach. Armed with a Bachelor of Science degree in chemistry from Georgian Court University, Michael has colored the world throughout his career and holds many patents for his work in the industry.