Shades EQ Gloss

Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

Shades EQ is the only liquid acidic formula, which means:

• It’s the healthier way to tone – using acidic demi permanent color after lightening is best
• There’s no lift- so no need to worry about banding or harsh regrowth
• SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner

STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:

• Ammonia-free formula, Acidic pH
• Liquid consistency is perfect for: toning, refreshing, and glossing
• Mix of direct and oxidative dyes
• Blend 50% gray with a sheer result
• Gentle processing for ultimate condition and shine

HEAR FROM OUR STYLISTS:

• "I use Shades EQ on all my celebrity clients" - Tracey Cunningham
• "Want freedom with customized glossing? With SEQ, there is no lifting action and no banding created" - Jamie Sea, @prettylittleombre
• "Shades EQ breathes life into my color creations" - Elizabeth Faye

LEARN MORE ABOUT WHAT'S NEW WITH SHADES EQ>


AWARDS:

Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

• Mix in a 1:1 ratio with shades EQ processing solution
• Process for 20 minutes
• Shades EQ Gloss Crystal Clear can be mixed with any shade to lessen or lighten the tone of the formula
• Offers no levels of lift