Shades EQ Demi-Permanent Haircolor

Shades EQ Gloss

the original and unmatched demi!

Shades EQ, the haircolor that thinks it's a conditioner, is the healthier way to tone thanks to its acidic, no lift formula. Shades EQ tones, refreshes, and glosses your client’s hair.

#1 Liquid Acidic demi-permanent haircolor. Discover more about the Shades EQ difference below.

Not sure which shade to reach for? All haircolor shade charts are available for download on the Redken Asset Library!

Shades EQ Gloss is rated 4.8 out of 5 by 164.

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Description

Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

Shades EQ is the only liquid acidic formula, which means:

It’s the healthier way to tone – using acidic demi permanent color after lightening is best
There’s no lift- so no need to worry about banding or harsh regrowth
SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner

STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:

Ammonia-free formula, Acidic pH
Liquid consistency is perfect for: toning, refreshing, and glossing
Mix of direct and oxidative dyes
Blend 50% gray with a sheer result
Gentle processing for ultimate condition and shine

HEAR FROM OUR STYLISTS:

"I use Shades EQ on all my celebrity clients" - Tracey Cunningham
"Want freedom with customized glossing? With SEQ, there is no lifting action and no banding created" - Jamie Sea, @prettylittleombre
"Shades EQ breathes life into my color creations" - Elizabeth Faye

LEARN MORE ABOUT WHAT'S NEW WITH SHADES EQ>

AWARDS:

Launchpad 2014 Reader's Choice Award
Best Demi-Permanent Haircolor

How To Use

Mix in a 1:1 ratio with shades EQ processing solution
Process for 20 minutes
Shades EQ Gloss Crystal Clear can be mixed with any shade to lessen or lighten the tone of the formula
Offers no levels of lift