Earn points and discover new ways to grow your business. Enroll in Level Loyalty Rewards today! X
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It’s a Brand New World for Loyalty!

If you enjoyed the benefits of Club 5th Avenue, you can now aspire to a new LEVEL. We have made loyalty even better, introducing our new loyalty program - Level Loyalty Rewards!

SIGN UP HERE—It's Free! 

Level Loyalty Rewards is the exciting new unified rewards program developed specifically for the professional salon industry by L’Oréal Professional Products Division. Take your business and your career to the next LEVEL.

Combine your purchasing power across brands whether with Kérastase. L’Oréal Professionnel, Matrix, Pureology, Redken or Shu Uemura Art of Hair to earn more points and redeem rewards faster. Experience the next LEVEL right at your fingertips.

What does this mean to you?

  • Earn and redeem points across brands
  • Online access to your account and activity
  • Daily posting of points
  • You can self-enroll and self-redeem – ALL ONLINE!
  • Ability to create a wish list
  • Larger selection of rewards in our exclusive catalog of backbar products, stylist samples, premium salon accessories and education from the best in the professional salon industry
  • Ability to enroll for education classes using a new option – pay half with points and the other half with a major credit card

VISIT LEVEL LOYALTY REWARDS 

SEE SOMETHING YOU LIKE ON THE REDKEN ASSET LIBRARY? All merchandise available for purchase on the Redken Asset Library including acrylic easel holders, lightboxes, A-boards, custom design hours and more can be redeemed with Level points at checkout. 

Levels

LEVELS
POINT EARNING
LEVEL QUALIFICATION
BRONZE
1 pt per $
Enrollment
Enrollment
per year
1 pt per $
SILVER
2 pts per $
$5,000 - $19,999 / year
$5,000 - $19,999
per year
2 pts per $
GOLD
3 pts per $
$20,000 - $39,999 / year
$20,000 - $39,999
per year
3 pts per $
PLATINUM
4 pts per $
$40,000 + / year
$40,000 +
per year
4 pts per $
BLACK
5 pts per $
$50,000+ in Redken Color/Retail
$50,000+ in Redken Color/Retail
per year
5 pts per $

About Black Level

The Black Level is our most exclusive level in this program. It is an elite community where members are invited by the Redken brand based on the following criteria: