Redken Professional - Anti-Diversion
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Anti-Diversion policy

If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it. Diversion occurs when products are sold in “unauthorized” places. Genuine Redken products are sold only in authorized salons, spas or authorized salon related websites. 

Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Redken states on all its advertising, "Genuine Products Guaranteed Only in Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than an authorized salon, spa or authorized salon related website, we cannot guarantee that it is an authentic Redken product that will perform as tested. 

You could be. Contaminated or counterfeit products could cause irritation or even infection. 

Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy. 


Built on the heritage of protein and acid pH, our pioneering research has led to the most advanced products in the professional industry. Technology is an integral part of every Redken product. We are so sure that you will find Redken products to be the most advanced formula, that we offer consumers a quality assurance money-back guarantee. If within 4 weeks* of the date of purchase you have been exclusively using a Redken product and you are not satisfied with the performance, please follow the instructions below and we will provide you with a full refund:

Send via a ground shipment and postmarked within 4 weeks* from date of purchase, the unused portion in its original package along with the original receipts with your purchase price and authorized salon/spa or authorized salon related website information circled to: 

Redken Consumer Affairs
PO Box 2007
Westfield, NJ 07091-2007 

*For purchases of Cerafill Minoxidil Topical Solution, you have 90 days of the date of purchase to request a refund.

We strive for 100% customer satisfaction. Please indicate the reason why you are returning the product on the back of your official receipt. 

To ensure a full refund, you MUST have purchased the product from an authorized salon/spa or authorized salon related website. Redken can only guarantee the performance of our products when purchased through an AUTHORIZED salon/spa or authorized salon related website. If you have purchased any of our products from any of the following, we CANNOT guarantee that the products are within our standards and therefore will NOT be able to provide you with a refund. 

Any Mass Retailer
Any Mass Discount Store
Grocery Store
Online Purchases from non-L’Oreal Professional Salon Products Websites
Products Websites

Please purchase Redken products from salons and spas that can offer you the best service and product recommendations for your hair. Only products purchased in a salon or spa or authorized salon related website are guaranteed to perform to our standards. Thank you for supporting your salon and spa community. 

The content of this policy is only applicable to the United States. Redken reserves the right to update, revise or discontinue the program in the future 


Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a Redken product for sale outside a salon, please send us an e-mail to [email protected] with the city, state and name of the location where you saw the products. You can also call 800-503-3997 to report diverters. We will conduct a full investigation. 

In order to protect Redken salons and to ensure that consumers only receive the highest quality Redken products appropriate for their specific hair needs, Redken continues in its commitment to aggressively combat diversion: 

A former FBI agent developed the strategies and oversees the implementation of Redken's anti-diversion program. 

Exclusive product coding is used to track the movement of Redken products. This is the method for tracing products to industry diverters. 

Redken representatives undertake regular sample sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.

Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Internet. 

Diversion information can be communicated to Redken's Security Department by calling the Redken Hotline at 1-800-503-3997 or by e-mailing us at [email protected]


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