1960s: BEAUTY THROUGH SCIENCE ATTRACTS A CULT FOLLOWING

• American actress Paula Kent starts Redken with $3,000 and three products
• Founded on the science of protein and moisture, Amino Pon and PPT gain a cult following
• Visionary hairstylist Vidal Sassoon tours the country on behalf of Redken

1970s: REDKEN TAKES ITS MESSAGE ON THE ROAD

• Redken pioneers education in the industry by focusing on science and business
• Redken hosts 500 salon professionals in 1974 – the first Redken “Symposium”

1980s: REDKEN REVOLUTIONIZES HAIRCOLOR

• Shades EQ Equalizing Conditioning Color Gloss, one of the biggest breakthroughs in haircolor, is introduced in 1983
• Extreme haircare products combine protein with moisture to strengthen distressed hair
• Redken launches in 13 countries around the world

1990s: REDKEN ADDS “5TH AVENUE NYC” TO ITS NAME

• In 1993, Redken is sold to beauty industry leader L’Oréal
• After a devastating earthquake, Redken moves from California to L’Oréal headquarters on 5th Avenue in NYC
• Redken establishes itself as a fashion brand at the forefront of trends
• The Redken Exchange, the industry’s leading resource for learning, opens its doors in 1996

2000s: REDKEN BECOMES THE RUNWAY AUTHORITY

• New product innovations and exclusive partnerships are established to help salons grow their business
• Redken partners with world-renown hairstylist Guido
• Redken becomes a leader in backstage beauty, sending a team of artists to Fashion Week in New York, London, Milan and Paris