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Convert to redken color

Redken's Haircolor Exclusive Conversion Program

Ask yourself...


Whatever the reason may be, if you’ve thought about changing your haircolor line, there’s no better switch than to Redken Haircolor via our Redken Haircolor Exclusive Conversion program.

Convert to Redken Haircolor in 3 simple steps!

Step 1: Exchanging
Exchange your existing haircolor, lightener, developer or accessories line for a comparable Redken product at a 1-to-1 ratio.

Step 2: Sampling
Receive free sampling of Redken Haircolor, Redken For Men color camo, and select Redken products including Haircare, Styling and Redken For Men that your salon doesn’t currently carry.

Step 3: Education
Develop your salon’s education plan with your Redken Distributor Sales Consultant, Artistic Educator and Salon Development Manager.

Contact your Distributor and ask about the Redken Color Conversion Program. Locate a distributor in your area.

  • Is your current haircolor brand not performing as expected?
  • Are you receiving the education you need?
  • Is haircolor you’ll never use taking up space in your dispensary?
  • Do you switch brands often to stay on top of trends?