Creating the Future of the Industry
Education Platform: Personal-based education is the heart of Redken’s philosophy. We believe education should be interactive, fun and accessible for you to succeed. We provide an approach to education that creates the ultimate learning experience to elevate your skills and your income.
Artist Network: Redken’s Artists are the heartbeat of our brand. This Global network of passionate individuals with specialized talents collectively support and empower you to style your career path. They travel the world to share our education message, which inspires stylists like you to learn, earn and live better.
The Trend Creator: Guido is the creative force behind fashion’s all-time most iconic hairstyles and is responsible for 8 out of the 10 top hair trends every season. Prada, Dolce & Gabbana, Marc Jacobs, Versace, Dior, Celine and Hermes are just a few of the top shows on his lineup each season. Fortunately, he is exclusively our creative consultant so that we, as a brand, are aligned with the most recognizable trend creator within the industry.
The Celebrity Colorist: Tracey Cunningham is one of the most sought-after Hollywood colorists and provides endless haircolor inspiration both on and off the red carpet. Known for stunning transitions such as returning a brunette Cameron Diaz to blonde and taking Emma Stone back to red, Tracey creates natural, “born-with-it” color for her celebrity clients. Her extensive client list includes Jessica Biel, Amy Poehler, Tina Fey and Sofia Vergara, among many other industry A-listers.