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Urban creativity inspired by the spirit, energy and style on the streets of NYC

With its headquarters on 5th Avenue, Redken has aligned itself with the fashion world. As a result, Redken has become a leader in backstage beauty, sending a team of artists to fashion week in New York, Milan, London and Paris to create the looks for the industry’s most prestigious designers including Versace, Calvin Klein, Prada, Gaultier and Marc Jacobs. Using this unique position, we translate the latest runway trends to new products and services for your salon.

Guido, Redken Creative Consultant

Continuing its strong connection to the fashion world, Redken has partnered with Guido, one of the world’s most conceptual hairstylists. Guido represents Redken and uses Redken products in his hair creations for international runway shows and editorial photo shoots. Fashion’s top designers choose him to lead their backstage hair team and create looks for their national advertising campaigns. During recent fashion shows in New York, Milan, London and Paris, Guido represented Redken at Marc Jacobs, Calvin Klein, Ralph Lauren, Prada, Versace, Balenciaga, Luella Bartley and others.

Tracey Cunningham, Redken Creative Consultant, Color

Redken has formed a new partnership with sought-after, celebrated haircolorist Tracey Cunningham. A loyal fan of Redken’s color brands, Tracey will provide seasonal haircolor trends and be a spokesperson for haircolor on behalf of Redken. Her clients include Kate Beckinsale, Rebecca Romijn, Jennifer Lopez, Nicole Richie, Molly Sims, Fergie and many other bold-faced names. Tracey is also a favorite of top fashion, beauty and lifestyle magazines having been featured in Vogue, Harper’s Bazaar, Elle, Allure, InStyle, and Entertainment Weekly.

Front Row

Partnering with American Salon Magazine, Redken takes you to the world's most fashionable cities and gives you a front row seat at the hottest designer runway shows. This exclusive DVD also includes how-to tips for creating the most popular styles so you can bring the runway treads to reality in your salon.