Setting the Trend
Fashion: Redken is the leader in backstage beauty at more than 40 fashion shows each season between New York, Milan, London and Paris. Using this unique position, Redken will be the catalyst for inspiration, fueling creativity for stylists as well as consumers.
Muses: Redken looks to Sky Ferreira, Chiara Ferragni and New York City as sources of inspiration and these exciting new partnerships will surely inspire creative endeavors. Redken’s muses not only have a pulse on the latest trends, but they are also in a sacred alliance with The Redken Creators and Redken Innovators to illuminate truths and offer sustained energy for the brand.